PROPOSED SCIENTIFIC HYPOTHESIS DISSECTED BY LYR IN NEW EP CASCADE THEORY
EP RELEASED NOVEMBER 12TH
CASCADE THEORY SINGLE OUT TODAY
OFFICIAL PRESS RELEASE
NEWS PROVIDED BY
Universal Music Canada
22 OCTOBER 2021 (TORONTO, ON) - LYR are the sensational genre-bending group comprised of British poet laureate Simon Armitage, musician Richard Walters and producer Patrick J Pearson. Amalgamating a trio of creative disciplines, LYR have transformed the indie space with their cinematic, all-encompassing sound. The Cascade Theory EP, released on 12th of November, follows the exhilarating eponymous single featuring established alternative artist, Rozi Plain, and brilliant video, out today. The video is directed by Jordan Martin, produced by Double Vision and stars Richard Fox.
PRE-SAVE CASCADE THEORY EP HERE: https://
CASCADE THEORY SINGLE AVAILABLE NOW HERE: https://
“Cascade Theory takes a scientific principle and applies it to a social or psychological setting. Things crash into each other - especially thoughts and ideas - and the resulting fragmentation is both bewildering and exciting.” – LYR
"When Patrick from the band got in touch, he sent over a couple of potential songs to work on. One of them was about gravel - so naturally they had me at gravel! It was such a pleasure to contribute to Cascade Theory. It’s a good challenge to find words to go with someone else’s words - and even more so when it’s The Poet Laureate's words! Nice one LYR!" – Rozi Plain
LISTEN TO CASCADE THEORY HERE: https://
As with their previous works, including recent "Winter Solstice" single, Daniel Avery remix and Mercury KX debut Call in the Crash Team, Cascade Theory is transfixed on a single narrative. The single focuses on the forgotten aftermath following an explosion of diversifying creativity, ideas and beliefs. This period of time, ultimately, leads to ingenious discovery, musically or otherwise. The scientific phenomenon that is central to the EP is found in behavioural economics and explains decision making in a sequential fashion, enlightening us on why imitation follows observation. Simon Armitage’s ambient spoken passages, found at the forefront of the track, expand upon their personal interpretation of the network-based theory. As unexpected as expected, there is an irony in their distinctive approach to audio in this brilliant imagination of society blindly following each other.
“It’s the real world and the world of the imagination colliding at full pelt; what’s left is stardust and glitter. Rozi was the perfect collaborator for this track - we’re big fans and she brings her unique voice and idiosyncratic style to the song." – LYR
As a trio that produce captivating music with accessible, poignant lyricism, LYR found each other through their galvanizing philosophy: to blend worlds. The intellectually stimulating project appeals to both spoken word virgins and masters of the artform. Leading the instrumentation, Pearson injects organic electronic elements inspired by classical minimalist legends, whilst Walters, a long-time fan of Armitage’s work, understands the musicality needed to bring each phrase to life. Altogether, LYR thoughtfully embed each word into the musical setting, perfectly merging all member’s efforts and varied soundscapes as one. Ongoing tour dates below and tickets here.
About Mercury KX
Source Universal Music Canada
October 22, 2021 2:00pm ET by Pressparty