SUBLIME CELEBRATES 25TH ANNIVERSARY OF ICONIC SELF-TITLED ALBUM WITH OF PAWN SHOP VIDEO PREMIERE

OFFICIAL PRESS RELEASE

NEWS PROVIDED BY
Universal Music Canada

12 NOVEMBER 2021 (TORONTO, ON) – Today Sublime premiered the official music video for fan favourite “Pawn Shop” to celebrate the 25th Anniversary of band’s multi-platinum, self-titled album Sublime. Created by artist Darin Vartanian, known as Pix3lface, the new video is animated in the style of psychedelic-surfer-punk-graffiti inspired by late-night edgy animations, west coast surfer tattoo art and archival flyers, with Sublime’s iconography morphing throughout.

Watch the official video for "Pawn Shop" BELOW

Darin Vartanian, aka Pix3lface, said, "I wanted to make something that started and never ended, a classic trip of animation, that people can zone out to and just revisit this classic song we all know and love. Those were always my favorite animations as a kid, just seeing things morph from one thing to the next, that was the umbrella idea."

Sublime drummer Bud Gaugh added, "The hands reaching for the guitar reminds me of how happy Brad was when we got his amp out of hock so we could play shows."

25 years ago, Sublime’s self-titled album was released after the untimely passing of lead singer Bradley Nowell, spawning timeless hits like “What I Got,” “Santeria,” and “Wrong Way.” The iconic album continues to connect with fans and live on a quarter-century after its initial release, as the music endures, and new generations discover Sublime.

Earlier this year, the band premiered “Garden Grove,” a video shot as a “love letter” to the Long Beach lifestyle. “Garden Grove” can be viewed BELOW, along with the band’s other 25th anniversary activities

About

About Sublime: "We're not trying to write punk rock. We're not trying to write reggae. We're not trying to write ska," Sublime's Bradley Nowell told KROQ in 1995. "We're just trying to write a good song." They did exactly that—time and time again. "What I Got," "Santeria," "Wrong Way," and "Doin' Time" remain innovative staples from the '90s alternative boom. But they accomplished even more: In less than a decade within the national limelight, the laid-back Long Beach trio spawned an entire genre—fusing reggae grooves, punk grittiness, ska energy, back porch folk introspection, and hip-hop swagger. Decades after the tragic death of singer-songwriter Bradley Nowell, Sublime remain an institution: They've sold over 18 million albums to date; and their merchandise, emblazoned with the iconic sun logo, dominates sales at retailers like Target, Urban Outfitters, Hot Topic, Spencer Gifts and Walmart. Most importantly, the music remains timeless—a rite of passage for misfit listeners who refuse to color within the lines of conventional genre.

About UME: Universal Music Enterprises (UMe) is the global catalog and special markets division of Universal Music Group. Working closely in concert with UMG’s record labels, territories and operating companies, UMe provides a frontline approach to catalog management, an emphasis on strategic marketing initiatives and creating opportunities in new technologies.

Source Universal Music Canada