SWEDISH HOUSE MAFIA LAUNCHING ONE-OF-A-KIND INTERACTIVE MUSIC EXPERIENCE ON ROBLOX DEC. 1
DJs WORLD: SWEDISH HOUSE MAFIA
COMBINES GAMING, LIVE PERFORMANCE, AND DIGITAL COLLECTIBLES IN SINGLE PLATFORM
EXPERIENCE INCLUDES BAND’S RECENTLY PLATINUM-CERTIFIED HIT “MOTH TO A FLAME” AND MORE
OFFICIAL PRESS RELEASE
NEWS PROVIDED BY
Universal Music Canada
BAND SHARE NEW VERSION OF RECENT SINGLE “RAY OF SOLAR,” STREAM “RAY OF SOLAR (B SIDE EDIT)” NOW
PHOTO: DJs World: Swedish House Mafia screen capture
Iconic GRAMMY-nominated, multi-platinum electronic supergroup Swedish House Mafia have announced DJs World: Swedish House Mafia, an all-new interactive music experience designed for the Roblox platform, crafted in collaboration with DJs World (from Play Pal Studios). DJs World: Swedish House Mafia gameplay officially launches at 6 PM EST on December 1. The announcement comes on the heels of their epic show in Las Vegas for Formula 1 weekend at XS Nightclub at the Wynn Hotel, which was attended by Michael B. Jordan, Swae Lee and Alix Earle, who hopped on the decks with them.
The experience stands in contrast to the raft of virtual concerts staged on the platform in recent years, defying simple categorization through its panoply of interactive layers including multiple 3D games based around the band’s music, collectible digital fashion items, a scavenger hunt, unique photo opportunities, and more.
At the core of the experience is the interactive games, which guide users through some of the band’s most beloved songs, each tailored with its own unique gameplay designed to match the lyrical and emotional content of the iconic tracks. The concept was to invite players to interact with the music via engaged play rather than simply observing a virtual concert in a 3D space. The song selection spans the band’s full history from their global breakthrough hit “One” all the way to this year’s fan favorite “Ray of Solar,” in addition to Paradise Again era smashes “Heaven Takes You Home” and “Moth To A Flame,” which just achieved its Platinum certification.
Meanwhile the band have just shared a new version of their fan-favorite recent single “Ray Of Solar” - find the “Ray Of Solar (B Side Edit)” on all DSPs now.
Leading up to the launch fans can enter the experience’s interactive waiting room, where they can view previews of the forthcoming games and check out collectible digital merch that will only be available during its initial 72 hours online. For a full rundown on gameplay and a link to view a trailer of the game see below.
Watch a trailer for the experience via the link below.
Join the lobby for DJs World: Swedish House Mafia
Stream the newly released “Ray Of Solar (B Side Edit)”
DJs World: Swedish House Mafia gameplay description
Moth to a Flame: Race on foot and fly by moth through a magical forest while collecting hearts through the iconic SHM rings. Gain XP by collecting hearts.
One: Dance as ONE and join SHM as they lead you from the stage in a huge arena, displaying what key to press next on beat and stay in sync with the other players as you dance together. The more correct dance moves you hit, the more XP you earn.
Heaven Takes You Home: Chase the correct symbol (there are 4) that appear above the SHM avatars as you jump from cloud to cloud to gain more XP.
Ray of Solar (Encore): In a matrix inspired setting the player shoots red beams of light to fight off flying robots and earn XP. Fight the boss at the end to wrap the concert and gain a bonus XP!
Lobby: After the experience, users are transported back to the lobby where they will be able to purchase UGC’s (merch items) available for sale. Players are invited to play the concert again and earn more XP - giving fans that didn’t reach the FREE LIMITED EXCLUSIVE UGC (20,000), another chance to level up! The lobby also includes a scavenger hunt, as well as a step and repeat with a variety of photo shoot options including the ability to stage a photoshoot with friends.
ABOUT SWEDISH HOUSE MAFIA
In 2008, a trio of individual artists, DJs, and producers united to unassumingly break every rule in electronic music. Ensconced in flames, Swedish House Mafia—Steve Angello, Sebastian Ingrosso, and Axwell—infused house music with swaggering hip-hop beat-craft, rock ‘n’ roll attitude, and big screen-worthy grandeur brought to life on stage with one legendary live show after another. Ushering dance music culture out of the warehouses and clubs and into arenas and stadiums on an unrivaled scale, it would be nearly impossible to imagine how the genre might’ve shaken out without them. They became the first electronic act to headline (and sell out) Madison Square Garden in 2011 and the first to grace the main stage at Coachella in 2012. They garnered two consecutive GRAMMY® nominations in the category of “Best Dance Recording” for the platinum “Save the World” in 2012 and quintuple-platinum Hot 100 Top 10 hit “Don’t You Worry Child” in 2013. Rolling Stone described their meteoric rise as “redefining rave culture,” and NME christened them “the rockstars of the dance music world.” The marathon record-breaking One Last Tour paved the way for a five-year break before they returned as surprise headliners of Ultra Music Festival’s 20th anniversary in 2018. Following the Save The World Reunion Tour a year later, this holy trinity of electronic music gods focused on the one thing they hadn’t done yet, making their 2022 full-length debut album Paradise Again [Republic Records]. Their return was announced with the cover of Billboard and garnered immediate press and a late-night television performance on The Tonight Show Starring Jimmy Fallon followed with a trending hit “A Moth To A Flame” featuring The Weeknd. Upon arrival, it bowed in the Top 10 of seven global charts, seizing #1 on the Billboard Top Dance/Electronic Albums Chart and #1 on the UK Dance Albums Chart. Moreover, it attracted some of the highest critical praise of the group’s storied career thus far from Pitchfork, NME, and more. It only hints at more to come.
Source Universal Music Canada
November 24, 2023 8:38am ET by Pressparty