Spotify Has Evolved, Time To Re-Boot Your Marketing Efforts You Need More Than Playlist Pitching


Web 'n Retail

For Immediate Release

Spotify Has Evolved, Time To Re-Boot Your Marketing Efforts
You Need More Than Playlist Pitching Alone In 2023

Mandalay Bay, CA…While Spotify has been continually updating their platform, Spotify promoters have NOT evolved, with the exception of ( )

"The complexity of being able to separate one’s music from the other 99,999 tracks uploaded that day is incredibly complex [and] incredibly difficult.”
- Ex-WMG CEO Steve Cooper*

Spotify is now adding 100,000 tracks per day* in this new, faster paced, and very crowded music environment. That’s a whopping 36 million+ tracks per year. If you Google “Spotify Promoters,” you’ll get over 1 million results of firms that offer strictly “Playlist Pitching.” If all these companies are all doing the same thing, it’s hard to wrap your head around how this will help little ole’ you and your track stand out.

"… is the only Spotify Promoter that has continually evolved their services by incorporating 6 proven B2B & B2C marketing tactics into their Spotify campaigns. They also provide longer term 12 week campaigns where tracks are guaranteed to stay up on a given playlist for 8 weeks. These are just 2 of the 6 tactics they employ to avoid the inevitable flatlining shortly after playlist placements are made.”
- Gale Rosenberg, CEO, Web ‘n Retail

“Playlist Pitching” is only 1 spoke in the large wheel. So you get your track on a couple of playlists…that doesn’t mean anyone’s going to stream it or that it won’t get taken down in a few days. Many companies don’t give you a timeframe for completion – or they give you a very SHORT and rather ambiguous time frame of a few days to a few weeks for servicing your track. Also an unknown – how many playlists they may get you on and how many followers there are for those playlists all combined.

Artists need a multi-tiered streaming marketing campaign - not a single tactic (“Playlist Pitching”). They also need to make sure the firm they hire is legitimate (not buying streams and placements that go against the T&C’s); and preferably a firm that has been in the music marketing business for more than just a few years. Finding a campaign that works both B2B and B2C and has “legs” are key factors to success in this challenging marketplace. ( ) provides campaigns that work both B2B (Business to Business, getting your track on Spotify) and B2C (Business to Consumer, getting consumers to stream your track on Spotify) and includes 6 different marketing activities: multiple e-blasting to indie & Spotify curators, manual playlist submissions, playlist pitching, collaborative playlist placements, social media outreach to an established music fanbase, and highly detailed growth reports. Their campaigns last 12 weeks and tracks are guaranteed to stay up on each playlist for a minimum of 8 weeks. To avoid flatlining, once the (client selected) guaranteed number of combined playlist followers is reached (usually in the first 6 weeks) they continue to deliver an average of 77% more while the campaign tapers off (throughout the last 6 weeks). They average no less than 25, and as many as 250, individual playlist adds, per campaign.

The parent company of ( ) is the highly reputable ( ) Web ’n Retail ( https://www. ) which has been a leading music marketing firm for over 30 years. They offer additional streaming enhancement services such as online ad campaigns, fan expansion programs, online and traditional PR, video marketing, extended social media marketing, and more.

Case studies ( ) of Artists that have used services have had increases of:
+ 151,450,000% in Streams
(Joe Fox and the Frantics)
+ 3,665,600% in Monthly Listeners
(Kailee Spark)
+ 43,000% in Number of Playlists
(Eileen Carey)
+ 9,700% in Saves
(Kristy Chmura)
+ 1,300% in Followers

More Info Here ( at: )

Source Web 'n Retail

May 2, 2023 8:10pm ET by Web 'n Retail  

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