ENTER THE INDUSTRY TAKE OVER OPEN MIC COMPETITION TO PERFORM AT THE GREAT ESCAPE FESTIVAL

Industry Take Over Open Mic Session Takes Place at Kings Place on Saturday, February 23

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We Plug Good Music

As part of this year’s Industry Take Over All Dayer, taking place in London’s Kings Place on Saturday, February 23, and presented by the award-winning music development organisation Urban Development, in partnership with Association Of Independent Music (AIM), Complex UK, Reprezent Radio, GUAP Magazine and PRS For Music, among others, the best new and emerging artists and musicians are set to compete in one of the country’s biggest open mic events, the Industry Take Over Open Mic session, for a chance to perform at one of the UK’s biggest festivals of the year, The Great Escape.

The longstanding annual competition, which has been carefully cultivated by Urban Development over the years, is back, in conjunction with the UK's biggest platform for youth development and creative growth, My Runway Group. With top industry experts and A&Rs including Universal Music’s Adele White, Warner Records UK’s Jack Duckworth, Davina Merchant (Downtown Music Publishing), Riyad Felix (Since 93/Sony Music UK), Joel Borquaye from BBC Radio 1 and BBC 1Xtra, Dan Owusu (BMG), and Nikki Camilleri (Believe), also offering their support and insight throughout the All Dayer event, this is an opportunity not to be missed. The crowned winner of the Open Mic competition will be heading to The Great Escape in Brighton in May.

Artists, rappers, singers, musicians and bands can enter the Industry Take Over Open Mic competition by following Urban Development on Twitter or Instagram (@urbandevelopmnt), and upload a 60-second video of a rap freestyle or vocal performance, with the hashtag #IndustryTakeover. The best social media entries will then be invited to perform at the Open Mic session on Saturday, February 23, with the best performer going on to The Great Escape, taking the biggest step forward of their career.

Urban Development’s Industry Take Over All Dayer 2019 takes place on Saturday, February 23 at Kings Place. Advanced tickets are available right now via Eventbrite.

About Urban Development – Urban Development’s work stands at the crossroads where the creativity of underground music meets the industry, combining business acumen with an understanding of youth culture. Through industry-led business/employment support programmes, career guidance, access to resources and showcasing, UD has supported thousands of participants, with core demographic of 14–25 year old BAME, to access and progress within the music industry.

The Urban Development Music Foundation (UDMF) has songwriter Wayne Hector as patron. Operating in the country’s poorest and most diverse boroughs, the foundation’s aim is to be the leading platform for youth talent development in popular urban music, to advance education, develop skills, improve opportunities and relieve unemployment.

Urban Development is located in London’s Tileyard, with three regional centres in Derby/Nottingham, Manchester and Bristol, working in partnership with Baby People, Brighter Sound and Bristol Plays Music respectively.

February 15, 2019 11:48am ET by We Plug Good Music  

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