Swedish pop duo I Am Karate release video for new single 'News'
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Highly acclaimed Swedish pop duo I Am Karate have released the video for their new single ‘News’. The video premiered with CelebMix who said, “I Am Karate are a fast rising pop duo from Sweden who are ready to takeover the world with their anthemic sound and slick productions. Their latest release ‘News’ is a massive pop anthem mixed with shimmering production, a bouncy tropical rhythm and a gigantic earworm of a chorus.”
The video features the pair’s lyrics, addressing a state of mind of their generation, scrawled in multicolour across pavements, buildings and more.
Regarding the single I Am Karate say, “This song is about a character who will do whatever it takes to shine in the spotlight on/at whatever (Instagram, work, etc.) She just wants people's attention and it turns into a twisted self-destructive chase for her. We wanted to poke on that state of mind of our generation that has gotten so normalized by the emergence of social media and question what the hell we’re doing.”
The Stockholm duo (Erika Soldh Ahlström and Marta Petterson) have released a slew of singles which have seen them achieve huge praise from the likes of The Times, The Guardian and many more.
‘News’ is out now through the pair’s own label I Am Karate Music, and their hits have seen them win the Best Unsigned Award at the highly revered GAFFA Awards in their home country.
“Dark, shiny electropop from the Swedish duo — think Robyn produced by James Blake.” - The Times
“I Am Karate martial their artistry with aplomb. They will chop your head off, in the nicest possible way, with their marvellously maudlin and mordantly mellow mid-tempo melodies.” - The Guardian
"Your new favourite duo" - The 405
Source Wilful Publicity
September 15, 2018 1:30pm ET by Pressparty