Tuesday, December 16, 2014 5:00pm ET by  
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Rihanna becomes Puma creative director

Rihanna has signed up to become a creative director for Puma.

The singer will oversee the development of the sportswear brand's Women’s Training Category from 2015 onwards.

The Bajan beauty will also act as a global ambassador for the company.

Puma CEO Björn Gulden commented: "Signing Rihanna is a fantastic step for Puma. Her global profile, her charisma and individuality, her ambition – all these things make her a perfect ambassador for our brand.

"She also aligns perfectly with the values Puma strives for: to be Confident, Brave, Determined, and Joyful. With a strong portfolio in football, running, and motorsport, finding an inspiring partner for women’s training was very important. Rihanna was a natural choice for us. We’re delighted to have her as a partner, and we’re looking forward to what’s to come."

The 'Stay' star will "work with Puma to design and customise classic Puma styles as well as create new styles to add to the Puma product portfolio".

Rihanna is today (December 16) in Germany to meet with Puma at their headquarters in Herzogenaurach.

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Watch Rihanna in action below: