Wednesday, December 17, 2014 4:58am ET by  
Comments (0)

, , , , , , , ,

Rihanna to 'experiment and take risks' in new Puma role

Rihanna has revealed that she is looking to "experiment" in her new role as a Puma creative director.

It was confirmed yesterday (December 16) that the singer will oversee the development of the brand's female line.

Speaking to WWD about the team-up, the 'Stay' star said that she is looking to inject her own personality into Puma's range.

Rihanna said: "I’m very excited about this. Whether it’s apparel or shoes or accessories, I want to modernise it by highlighting the classics and going from things that make Puma Puma - give it a youthfulness, make it hip, basically [make it] Rihanna.

"[I want to] come up with cool things that don’t even belong in Puma. It could even be down to suspenders. We can experiment and take risks, that’s what I’m most excited about - the creative freedom."

Rihanna will also act as a global ambassador for the sportswear brand.

Follow us: @Pressparty on Twitter Pressparty on Facebook.

Watch Rihanna perform live below: