Thursday, August 8, 2013 4:12am ET by  
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Jessie J unveils 'It's My Party' video

Jessie J has debuted her latest music video.

The British singer is unleashing the track 'It's My Party' as the second cut to be taken from her forthcoming sophomore album.

It follows previous release 'Wild', which managed to hit No.5 in the UK charts earlier this year.

The former Voice UK coach has now released the video for 'It's My Party' and the promo clip sees Jessie J go to a number of different rooms, each with their own social gathering.

As previously reported, the singer recently revealed that the song is aimed at her negative "haters". The vocal talent said:

"A lot of the time the haters - I hate calling them haters but that's the easiest way to sum it up - they need love more so than anyone else. There's a reason they have that. I don't think hate does anything for the world. It doesn't do any good. I wanted to make sure I had a song that represented what I'm about."

Watch the 'It's My Party' clip below: