Alicia Keys’ ‘Digital Death’ campaign a success
Although there was much speculation that the campaign wasn’t garnering the expected donations, Alicia Keys’ ‘Digital Death’ pact with other celebs for charity has reached its $1 million goal.
The idea was hatched by Keys to support World Aids Day and to raise money for her own Keep a Child Alive organization.
The campaign involved several high-profile celebs cutting themselves off from social networking websites and encouraging fans to buy back their favourite stars’ digital lives for charity.
Participants in the campaign included Keys, Lady Gaga, Kim Kardashian, Ryan Seacrest, Justin Timberlake, Usher, Jennifer Hudson, Khloé Kardashian, Lenny Kravitz, Jay Sean, Swizz Beatz, Serena Williams and Janelle Monáe – some of these participants started tweeting immediately after the goal was reached.
Keys said in a statement: "I'm incredibly inspired by all of the donations that have been made to help us achieve our goal and so humbled by the outpour of support from everyone."
Watch an ad for the campaign below:
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