Occupation: Senior Account Executive
Lives: County Kildare
Emma is always willing to go the extra-mile and show 100% commitment to anything she puts her hand to. Laser focused on making her unique business idea a resounding success, Emma "will do anything to succeed".

What’s your USP?
I am a highly motivated, results-oriented professional with 5 plus years of hands-on sales experience within diverse, competitive sales environments. I have a track record of attracting and winning new clients. If I have an opinion and I think its valid and logical I will say it how it is; I want to ensure we win tasks.

What’s your biggest weakness?
I am extremely competitive; I won't let anything get in my way. If I have an opinion and I think it's going to allow us to win the task, I will be sure to be straightforward with the other candidates.

Why do you deserve Lord Sugar’s investment?
I am beyond determined and I have won countless awards throughout my career. I am a workaholic and working long hours and giving my full commitment is something I have done since a very young age. I will do anything to succeed. I have a uniquely profitable business idea. I am confident that whether I win the investment from Lord Sugar or not, I am going to make my company one of the most successful ideas to ever come out of The Apprentice. Watch this space.