The creative concept and plan for the 2023 Eurovision Song Contest ‘Postcards’ has today been announced by the BBC.

Designed to introduce the audience to each participating act, the famous Postcards will this year use pioneering drone technology and 360-degree cameras to take viewers seamlessly between locations across Ukraine, the UK, and each participating country.

In each Postcard, the three locations from each country are connected by the same theme including parks, castles, street art, ports, colourful buildings, beaches, rivers, and lakes.

Across the 37 Postcards, an incredible 111 different locations are featured – making this year’s creative concept the most varied and well-travelled yet.

Windfall Films were commissioned following a competitive tender to produce the Postcards. They worked in collaboration with Ukrainian film production company 23/32 Films, who organised shoots and secured aerial filming permits for the portions of each Postcard featuring locations in Ukraine. For the Postcards from each participating country, local production crews were used where possible.

Each Postcard is set to music from compositions by Dmytro Shurov, a Ukrainian musician and composer based in Kyiv.

Rachel Ashdown, BBC Lead Commissioner for Eurovision 2023 says: “The creative concept for the Postcards is much anticipated by fans every year.

“They are the perfect way to introduce each act to the combined 160 million people watching across the globe, and I can't wait for audiences to see this year’s offering when they air in the Semi Finals and Grand Final.

“As well as the UK, Ukraine and participating countries being United by Music, viewers will be surprised to see what else unites us too.”

Sasha Cherniavskyi, executive producer for 23/32 Films, says: “We are pleased to participate in this project and to show that shooting of every difficulty level is still possible in Ukraine. This year’s Eurovision, despite not happening in Ukraine due to Russian aggression, will have our country in its heart.”