Eurovision Song Contest 2023 reaches 162 million viewers
With record breaking online engagement and musical impact
The 67th Eurovision Song Contest (ESC) hosted by the BBC in Liverpool, on behalf of Ukraine, united audiences across the world on both linear and online platforms
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The Eurovision Song Contest, organised by the European Broadcasting Union (EBU), reached 162 million people over the 3 live shows across 38 public service media markets.*
The viewing share of the Grand Final on Saturday 13 May was 40.9% and remains more than double the broadcast channels average (17.4%).
Speaking for the EBU, Noel Curran, EBU Director General, says: “With hundreds of millions tuning in to the live shows on EBU Member channels and record-breaking numbers engaging with the songs and artists on our different digital platforms, the Eurovision Song Contest has never been more popular. Our thanks go to the BBC who worked closely with UA:PBC for organising this incredible showcase of Ukrainian culture and the diversity of European music and creativity. ”
The ESC’s Executive Supervisor Martin Österdahl, says: “The Eurovision Song Contest has proved, once again, that public service media has the power to unite the world through music with a global reach we are hugely proud of. We’re thrilled to see that every year more and more people around the world discover this special event and that it is providing a huge launchpad for new music.”
Host country the United Kingdom delivered their largest ESC audience on record, with an average of 9.9 million viewers watching the Grand Final on BBC One, up 12% on 2022, with a 63% share of viewers.
The Director General of the BBC, Tim Davie says: “We are all incredibly proud to deliver three amazing live shows for record-breaking audiences across globe. The numbers speak for themselves and are a testament to the hard work of our teams at the BBC and our colleagues in Ukraine. This was a Eurovision Song Contest like no other and we couldn’t have been more proud to showcase Ukraine and Liverpool to the rest of the world.”
The Contest once again proved hugely popular with younger audiences. Among 15–24-year-olds, the viewing share of the Grand Final was 53.5%, remaining four times higher than the broadcast channels average (13.8%).
Sweden, who made history winning the Contest for a 7th time, delivered an average audience of 2.3 million viewers, accounting for 82.3% of all TV viewers in the country.
Last year’s winning country, Ukraine, delivered a viewing share of 19.7%.
Mykola Chernotytskyi, Head of the Managing Board of Ukrainian EBU Member UA:PBC, says: "I am very glad that so many viewers all over the world have watched this year's unique Eurovision Song Contest.”
“We know well what massive efforts have been made to produce the shows at such a high level. I am convinced that they will become an example for future host countries of the Contest. I am proud of our collaboration with the BBC, hosting this Eurovision on behalf of Ukraine and showing the world the variety of Ukrainian and UK cultures."
In a third of markets (13 out of 39) the ESC claimed over 50% of the viewing share, led by Iceland with 98.7% and followed closely by other Nordic markets (Norway 87.8%, Finland 85.6%, and Sweden 82.3%).
7.6 million people watched the Grand Final live on YouTube with over 3.2 million live views of the Semi-Finals.
On TikTok, the Eurovision Song Contest’s Official Entertainment Partner, the 3 live shows were viewed 4.8 million times.
Votes from over 140 countries
For the first time this year viewers watching in non-participating countries could also cast their votes online for their favourite songs, allowing viewers across the world to share in the Contest’s public service values of inclusivity, diversity, and universality.
Votes were received from 144 countries in total, including the 37 taking part.
Outside the participating countries, viewers in the United States, Canada, Kosovo, Luxembourg, New Zealand, Mexico, Hungary, Slovakia, UAE, Türkiye, and Chile cast the most votes online.
Record online engagement
Online the Eurovision Song Contest’s digital platforms saw record engagement.
105 million unique accounts were reached on TikTok during the two weeks of the event.
TikTok also saw a total of 315 million video views on the official Eurovision account – up 40% year-on-year. There were further 53 million views of content in the days following the Grand Final.
Videos on the platform using the hashtag #Eurovision2023 have been watched 4.8 billion times.**
45 million unique viewers across 232 countries and territories watched content on the official YouTube channel during the week of the Live Shows – up 2.7m on 2022.
32 million unique accounts were reached on Instagram – three times as many as in 2022.
Videos on the platform were seen 181 million times, while content on the ESC Facebook page was seen by 29 million people during the two event weeks – 5 million more than in 2022.
In total, videos on the 4 social channels were watched nearly 540 million times during the weeks of the event - nearly double the amount seen in 2022. **
4 million tweets using the word “Eurovision” were sent on Twitter between the First Semi Final and the Grand Final.
The Eurovision Song Contest continues to produce worldwide hits and promote music from across the participating nations in 2023.
The official Eurovision Song Contest 2023 playlist on Spotify was the most-streamed Spotify playlist globally on Sunday 14 May.
The platform’s Global chart for all streaming across the world also saw 5 entries from 2023 break into the Top 200 on the same day.
Winning song “Tattoo”’s streaming tally of 4.2 million plays on the day after the Grand Final beat the previous highest total for 2021’s winner “Zitti E Buoni” by Måneskin, who recorded 3.9 million streams. The number of plays also set another record for Loreen, who became the first woman to win the Song Contest twice. She now has the highest number of streams ever achieved in a single day by a Swedish female artist.
Contest runner-up “Cha Cha Cha” by Käärijä achieved the most daily Spotify streams of all time in Finland, with Finnish listeners pressing play on the Eurovision party-starter a massive 469,000 times on the day after the Grand Final. “Cha Cha Cha“ ended the week with 2.5m listens on Spotify Finland alone - which is the highest weekly tally of streams ever seen in Käärijä's native Finland.
On the Official ESC YouTube channel, videos featuring Loreen, including exclusive live performances and interviews, have received 31.4m views to date. Second placed Käärijä has had 31m views of all his exclusive performances and interviews to date.
While the full economic and social impact of hosting the event in Liverpool is still being evaluated, early data and figures from Merseyside Police suggest that an additional 500,000 visitors came to the city in the two weeks running up to the Contest.
This included over 1,100 journalists from more than 50 countries who came to cover the event onsite. Coverage of the event grew 20% year-on-year with over 150,000 articles written about the Eurovision Song Contest in May alone.
The Eurovision Song Contest was hosted by the BBC, on behalf of Ukraine’s EBU Member UA:PBC on 9, 11 and 13 May and broadcast in the 37 participating countries, Chile, Kosovo, Montenegro, North Macedonia, USA, and online. More information about the event, including full voting breakdowns, can be found at eurovision.tv.
Source BBC One
May 26, 2023 6:00am ET by BBC One