The Apprentice 2024 candidates - Meet Amina Khan. Arrives Tonight on February 1, 2024

The Apprentice 2024 candidates - Meet the hopefuls vying for Lord Sugar's investment in series 18

Watch The Apprentice on BBC One and BBC iPlayer from Thursday 1 February at 9pm



Amina Khan

Occupation: Pharmacist and Business Owner
Location: Ilford

A qualified pharmacist for over 10 years, Amina has created a successful skincare and supplements business. She wants to prove to Lord Sugar that her business acumen is more than skin deep.

What is your biggest business success to date?

I started my business from zero and made my first turnover of £1 million within two years of launching my skincare and supplements brand. I achieved all this with no investment, no business background, no social media following and only in-house marketing. To think, I couldn’t even afford a cheeky Nando’s three years ago!

What is your biggest business fail?

In the three years of running my business? None. I am a massive risk taker, but I also pride myself in making calculated decisions when it comes to my brand. I’ve never made a loss and the numbers speak for themselves.

Tell us something about you that we don’t know?

When I was 13 years old, I remember sitting in school one day and made a pact to myself that I would do whatever it takes to become a millionaire. Having grown up in an underprivileged background with two immigrant parents trying to make ends meet, I have been relentlessly grinding since then to get to where I am today.

Why do you deserve Lord Sugar’s investment?

I’ve already made over £2 million in my three years of business with very healthy profits. I have no fancy team or office and I started from absolute zero. On my own, I’ve built the foundations for a very successful business and joining forces with Lord Sugar means we would dominate the market overnight. I am also one of the hardest working women I know. There is no one else like me. My drive and determination are unmatched.


The Apprentice is back, fronted by business tycoon Lord Sugar alongside his trusted advisors Baroness Karren Brady and Tim Campbell MBE.

The series returns with 18 candidates and brand-new tasks, where we’ll see the hopeful business candidates battle it out for the opportunity of a lifetime for Lord Sugar’s £250,000 investment and mentorship.

Series 18 kicks off in style as candidates head straight to the Scottish Highlands, tasked with a corporate hospitality challenge where we’ll see the men’s and women’s teams compete to put on high end away days for corporate clients in the hope of impressing Lord Sugar.

Those who make it through the first boardroom will face a host of equally challenging tasks over the series – from a virtual escape room through to creating children’s cereal. There will also be a hop over the channel to Jersey for the classic discount buying task, and further afield to Budapest for a tourism challenge. And of course, The Apprentice wouldn’t be The Apprentice without the ever-popular TV shopping channel task.

Watch The Apprentice on BBC One and BBC iPlayer from Thursday 1 February at 9pm

Source BBC One

February 1, 2024 4:00am ET by BBC One  


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