Maya Jama receives the ultimate glow up for hit BBC Three show
As the latest series of BBC Three’s Glow Up arrives at the half-way point, new host Maya Jama has shown up in Liverpool in the form of an immersive 3D mural, which comes alive at night
"Glow Up is bigger than a make-up show, it’s part of a cultural movement championed by a generation who don’t want to be defined by appearance and want to express themselves freely. It’s exciting to work with Ines and Abby to bring this to life” — Susan Ayton, BBC Creative Director
PHOTO: The Maya Jama Glow Up billboard by day
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To amplify this year’s theme of fierce self-expression, playing with identity and celebrating make-up artists making their mark on the world, this week’s guest judge - and TikTok’s biggest make-up superstar - Abby Roberts collaborated with leading 3D make-up creator Ines Alpha to produce the ultimate glow up on Maya.
A group of talented street artists executed the design at Duke Street in Liverpool’s city centre using photorealist painting techniques. During the day passers-by can marvel at Abby’s vibrant and intricate make-up design on the lifelike painting of Maya. Yet, for one night, the design was transformed by Ines’ augmented reality with a ‘living’ 3D flower design projected live onto the mural.
Make-up artist Abby Roberts says: "Getting the chance to judge on Glow Up was such a dream for me, I loved every minute of it and being involved with a show that gives so much exposure to new and undiscovered talent was an honour.
"It was great working with Ines to come up with the design, she’s so talented. I love how it turned out, a little Avant Garde but still glamorous. Seeing the mural in person and having our ideas brought to life was incredible!"
3D make-up creater Ines Alpha adds: “I am so thankful and honoured to be able to participate artistically, and in collaboration with Abby Roberts, to this very ambitious project! The way my 3D artwork will be displayed will be a first time for me so it is really exciting.
“I am truly happy to see TV shows like Glow Up that celebrates diversity, creativity, individuality and self-expression. Those are very important keywords in my artistic practice and I couldn’t be more pleased to be part of this.”
The mural coincided with the fourth episode of the third series of Glow Up, as the search for Britain’s next make-up star continued. That week, the seven remaining make-up artists headed to the Selfie Factory at London’s O2, where they are tasked with creating fun and impactful looks for video sharing platform, TikTok.
Abby, who found online worldwide fame as a teenager by posting make-up looks from her bedroom in Leeds, joins resident judges Val Garland and Dominic Skinner to determine the winner of the assignment, who will get to create a video with Abby which will be posted online to her 16.4 million followers.
The mural is part of the Make Your Mark campaign for the third series of BBC’s Glow Up. BBC Creative, The BBC’s in-house creative agency behind the ambitious concept, have produced a number of unique adverts for major BBC series in recent years.
Highlights include the multi award-winning Dracula Special Build, which utilised shadow art and cleverly positioned stakes, to create a silhouette of the vampire’s face that appeared as darkness fell.
Recently, the team appeared to set posters on ‘fire’ for Sir David Attenborough’s landmark natural history series A Perfect Planet and the BBC’s Our Planet Now initiative.
Susan Ayton, BBC Creative Director, says: “Glow Up is bigger than a make-up show, it’s part of a cultural movement championed by a generation who don’t want to be defined by appearance and want to express themselves freely. It’s exciting to work with Ines and Abby to bring this to life.”
Glow up continues tonight on BBC iPlayer, before airing on BBC One at 10.45pm.
Notes to Editors
Ines’ animation was projected onto the mural on 15 May for one night only, by Pixel Artworks.
Glow Up: Britain’s Next Make-Up Star (8x60') is a Wall To Wall production for BBC Three and was filmed with strict Covid protocols in place. The Executive Producer is Melissa Brown and the series producers are Leah Caffrey and Zinia Scroggs. It was commissioned by Fiona Campbell, Controller of BBC Three, and Clare Sillery, Head of Commissioning, Documentaries. The Commissioning Editors are Emily Smith and Max Gogarty. Wall to Wall Media is a Warner Bros. Television Production UK Ltd. Company.
Source BBC Three
May 19, 2021 4:00am ET by BBC Three