Aeropostale Teams Up With Six-Time Grammy Winning Artists "The Black Eyed Peas" for Charity Campaign
Teen Retailer and Grammy winning group create an exclusive T-shirt/CD promotion with proceeds going to the Peapod Foundation
NEW YORK, April 1, 2011 -- Aeropostale, Inc. (NYSE: ARO), a mall-based specialty retailer of casual and active apparel for young women and men, today announced that they are making their voices heard with multi-platinum, six-time Grammy Award winning artists, The Black Eyed Peas. Aeropostale will be selling a limited-edition charity t-shirt designed by The Black Eyed Peas, with a free three-song CD, exclusively at its stores during the first two weeks of April. Proceeds from the sale of the t-shirt will go to The Black Eyed Peas' Peapod Foundation, which benefits children worldwide. Aeropostale has pledged $100,000 to the Peapod Foundation.
"Aeropostale has a long history of giving back to those who need it most. The Black Eyed Peas, with their innovative music and devotion to kids' causes through their Peapod Foundation, are the perfect partners for this campaign," says Scott K. Birnbaum, Senior Vice President of Marketing and Ecommerce at Aeropostale, Inc.
To kick off the campaign, Aeropostale and The Black Eyed Peas are offering a once-in-a-lifetime prize. Anyone who purchases the t-shirt on Saturday, April 2, 2011 from 10:00 a.m. – 1:00 p.m. at any Aeropostale or P.S. from Aeropostale store will be entered to win a trip to meet The Black Eyed Peas and see them live at a special concert.
"We are thrilled to partner with Aeropostale in raising awareness and funds for our Peapod Foundation. The Foundation works to encourage change for social issues affecting children worldwide. The Peapod Foundation provides tools and mentors encouraging children to express themselves through music and art," says apl.de.ap of The Black Eyed Peas.
During the campaign, Aeropostale will be promoting the exclusive t-shirt and music with window displays in all of their Aeropostale and P.S. from Aeropostale stores nationwide, along with voiceovers from members of the band to be played in all of its stores. Aeropostale and The Black Eyed Peas will also be promoting their partnership through Facebook, Twitter and online at www.aeropostale.com, where consumers can learn more about the campaign and The Peapod Foundation.
The campaign launches April 2, 2011. For more information, please visit www.aeropostale.com.
Notes to Editors
About Aeropostale, Inc.
Aeropostale, Inc. is a mall-based, specialty retailer of casual apparel and accessories, principally targeting 14 to 17 year-old young women and men through its Aeropostale® stores and 7 to 12 year-old kids through its P.S. from Aeropostale® stores. The Company provides customers with a focused selection of high-quality, active-oriented, fashion and fashion basic merchandise at compelling values. Aeropostale® maintains control over its proprietary brands by designing, sourcing, marketing and selling all of its own merchandise. Aeropostale® products can only be purchased in its Aeropostale stores and online atwww.aeropostale.com. P.S. from Aeropostale® products can be purchased in P.S. from Aeropostale® stores and online atwww.ps4u.com. The Company currently operates 911 Aeropostale stores in 49 states and Puerto Rico, 59 Aeropostale stores inCanada and 51 P.S. from Aeropostale stores in 13 states.
About Peapod Foundation
The Peapod Foundation is a global leader in encouraging social change by uniting people through the universal language of music. Since its inception, The Peapod Foundation has worked to support social issues affecting children worldwide, including:
6. Music/Artistic Education
The Peapod Foundation is a donor-advised fund of the Entertainment Industry Foundation, who is the philanthropic leader of the entertainment industry.
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SOURCE Aeropostale, Inc.