YouTube Foundry and Tokischa, a successful collaboration

YouTube Foundry has just released the results obtained by the Dominican artist since she joined the global program, reaching more than 75 million views.

Tokischa joined YouTube Foundry as a member of Class of 2021 last August.

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Last August, Republic Network announced Tokischa as a member of Foundry's Class of 2021, YouTube Music's global program designed to support emerging artists from around the world. It is estimated that in its six years of existence, Foundry has helped more than 150 independent artists such as Arlo Parks, Dua Lipa, HARDY and Rosalia.

Over the past 6 months, Tokischa and 26 other artists (the largest class to date), have received funding and professional advice from YouTube experts. In addition, they have had access to various resources and equipment that have increased their impact and global reach. Now, with the program completed, it is time to take a look at the concrete numbers and achievements of Tokischa.

Compared to the previous six-month period, YouTube estimates that the Dominican singer has gained 362,993 new subscribers. This represents a growth of 113%. The total number of plays reached 75,415,366, spread over the 7 videos that have been published during the duration of Foundry. This represents a growth of 206%. The video with the best results was "Tokischa x Rosalia - Linda", which since its publication on September 1 and until the end of December has accumulated 60 million views (more than 62 million today).

In terms of achievements, YouTube Foundry highlighted Tokischa's name in several reports such as "Meet The Latin Artists on YouTube's Foundry Class of 2021: Bad Milk, Tokischa & More" published on Billboard. The platform also promoted the track "Linda", her collaboration with Rosalía, in the form of banners, playlist covers and social media posts. They also offered the singer the possibility of synchronizing this same track in a YouTube Music Direct Response campaign. And that's not all, Tokischa has actively participated in the launch of YouTube Shorts and is one of its most active users. In addition, during her participation in Foundry, she has collaborated with world-renowned artists such as J Balvin, the aforementioned Rosalía and Danny Ocean, and has announced performances in the United States, Mexico and the Dominican Republic. A fruitful collaboration that both parties want to maintain in the future.

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Republic Network, a technology company with offices in Estonia, Spain, the Dominican Republic and Colombia, helps all types of content creators to receive the full amounts they are entitled to for their work in the digital environment. This is in addition to its YouTube channel administration, international publishing services, music distribution, sync licensing and ad campaigns. All this makes Republic Network the essential partner that creators need in the music and entertainment industry.

Source Expansive PR

February 1, 2022 3:50am ET by Expansive PR  

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