Global, the Media & Entertainment group, has today announced Mia Mulch as its new Programmatic and Data Director for DAX, the company’s market leading, data-driven advertising platform that operates in the UK, the U.S. and Canada.

An established leader in the digital media community, Mia brings more than 15 years of experience to the position, most recently as Managing Director for Omnicom Media Group’s programmatic division in the UK. There, she led the business’s growth and innovation, delivering product differentiation to clients, and established an inventory team to strengthen connections between publishers and advertisers in programmatic media.

Mia will join Global next month to lead DAX’s international programmatic and data projects, reporting to Mark Halliday, Director of DAX.

Global’s radio and digital brands, combined with outdoor and DAX, enables brands, agencies and advertisers to easily reach audiences at scale.