"Home Town Kickstart Presented by People" Debuts with Standout Performance Among Key Demos

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More than 3.6 million total viewers tuned in to the series premiere of HGTV's Home Town Kickstart Presented by PEOPLE on Sunday, April 24, at 8 p.m. ET/PT. The episode garnered a .58 live plus three-day rating among P25-54 and a .73 live plus three-day rating among W25-54. Highlighting the renovation of a veteran's home, the restoration of the area's only movie theater, and the creation of a magnificent mural in Buffalo, Wyoming, the episode also delivered a .67 L3 rating among upscale P25-54 and a .84 L3 rating among upscale W25-54. In addition, ratings among M25-54 reflected an increase of 54 percent over the prior six weeks. Home Town Kickstart Presented by PEOPLE also ranked as a top 3 cable program with P25-54, upscale P25-54 and upscale W25-54 in the Sunday 8-9 p.m. ET/PT timeslot.

"The expansion of the Home Town franchise continues to feed our viewers by showcasing inspiring content led by HGTV's biggest stars," said Betsy Ayala, Senior Vice President, Programming & Development, HGTV. "Home Town Kickstart Presented by PEOPLE expands the small town revitalization movement that began with Ben and Erin and brings it to doorsteps across the country. The moving stories of local heroes paired with sublime home renovations and much-needed community improvement projects motivate us all to help the cities and towns where we live."

Strong fan support for Home Town Presented by PEOPLE was evident on HGTV's social platforms, with content supporting the season to date delivering 3.4 million video views across the net's Facebook, Twitter, and Instagram, and TikTok accounts.

Fans can watch Ben and Erin as they inspire HGTV's top stars to take the network's small town revitalization movement across the country each week in new episodes of Home Town Kickstart Presented by PEOPLE on Sundays at 8 p.m. ET/PT on HGTV and discovery+. They also can stream past seasons of Home Town and Home Town Takeover on discovery+.

Home Town Kickstart Presented by PEOPLE is produced by RTR Media Inc.

Source HGTV

May 2, 2022 9:00am ET by HGTV  

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