"100 Day Dream Home" Season Three Delivers Robust Ratings for HGTV

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HGTV's 100 Day Dream Home - starring husband-wife duo Brian and Mika Kleinschmidt who design and build custom, move-in ready homes in an astonishing 100 days or less - attracted more than 18.1 million total viewers during season three. The season, which premiered Monday, Feb. 21, averaged a .52 live plus three-day rating among P25-54 and a .67 live plus three-day rating among W25-54. Among these key demos, the ratings were a respective double-digit increase of 27 percent and 29 percent over the prior six weeks. Upscale viewers also tuned in to watch 100 Day Dream Home, with the season averaging a .55 L3 among upscale P25-54 and a .75 L3 among upscale W25-54. And, in the Monday 8-9 p.m. timeslot, the season ranked as a top 3 non-news/sports cable premiere among upscale P25-54 and upscale W25-54 and as a top 5 non-news/sports cable premiere among P25-54 and W25-54.

"Many of us dream about building a custom home from the ground up and watching that dream come to life for people in only 100 days is such a compelling hook," said Loren Ruch, group senior vice president, programming & development, HGTV. "And when you combine that premise with talented experts like Brian and Mika, who are truly invested in their clients' needs and wishes, you get a show that delivers solid ratings and a large viewership every season."

HGTV's digital platforms also reflected strong audience engagement for 100 Day Dream Home, with content supporting the season generating more than 8.5 million video views across HGTV's Facebook, Twitter, TikTok and Instagram accounts and more than 345,000 page views on HGTV.com.

On Sunday, May 22, at 8 p.m. ET/PT, fans of Brian and Mika can watch the couple give Thomaston, Georgia, a downtown boost in the new HGTV series Home Town Kickstart Presented by PEOPLE. In addition, fans can binge watch three seasons of 100 Day Dream Home on discovery+, stay connected with the series at HGTV.com/100DayDreamHome, or follow on social media using #100DayDreamHome. They also can engage with Brian and Mika on Instagram at @mrbreakinground and @mikamakesmoves.

100 Day Dream Home is produced by NorthSouth Productions.

Source HGTV

May 3, 2022 12:12pm ET by HGTV  

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