• After stealing the show with four award wins, including Artist of the Year, Harry Styles; album Harry’s House experiences 242% increase in sales
• Demand for Wet Leg’s eponymous album lifts by 537% week-on-week following BRITs for Best New Artist and Group of the Year
• Following an incredible performance on the night, Lizzo sees sales of Special jump 325%

Harry Styles BRIT Awards domination has resulted in a huge sales boost for his latest album at hmv.

The 29-year-old former One Direction member, who won four awards including Artist of the Year and Album of the Year, has seen demand for his album Harry’s House soar by 242% following his performance of ‘As it was’ at this year’s ceremony.

Becky Hill, who took home Best Dance Act for the second year in a row, experienced a 500% jump in sales for her debut album Only Honest on the Weekend.

Wet Leg, who picked up both Group of the Year and Best New Artist, appear to have piqued the curiosity of viewers with a 537% increase in sales this week versus last.

An incredible performance of 2 Be Loved from Lizzo on the evening meant sales of her fourth studio album Special rose significantly in the music retailer’s shops and online (325%).

Nominees in the Hip-Hop, Rap and Grime category saw uplifts, with Dave’s sales increasing 500% and Central Cee seeing a 200% boost.

Established multi-platinum artists Beyonce and Stormzy also saw big lifts to already impressive sales of Renaissance and This is What I Mean respectively. Tom Grennan also experienced an 114% uplift in sales despite his gaffe presenting the award with Ellie Goulding on the night.

Phil Halliday, Managing Director at hmv and Fopp, said: “The BRIT Awards represent an incredible platform for British artists, helping get a huge array of artists in front of new audiences. It’s great to see the likes of Wet Leg and Becky Hill win new fans following their much-deserved awards.

“Harry Styles, Beyonce, Stormzy and Lizzo have been a chart mainstay over the past year, but even these artists have seen a big jump in sales as a result.”