"The Way Home" Season One Concludes as #1 Most-Watched Program on Entertainment Cable

Propelling Hallmark Channel to #1 on Weekends and #2 in Total Day

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Hallmark Channel

Season One of Hallmark Channel's critically acclaimed new original series, The Way Home, rapidly earned the hearts of viewers and established itself as a top draw on entertainment cable, becoming the #1 most-watched program overall among Households, Women and Person 18+, and Total Viewers while on air. The multigenerational family drama, which the network has greenlit for a much-anticipated Season Two, helped boost Hallmark to be the #1 most-watched entertainment cable network on weekends and #2 in Total Day among key demos.

Sunday night's Season One finale became the most-watched episode of the series among key demos, as well as the #1 entertainment cable program of the day and week. What's more, the episode was followed by the series premiere of all-new Hallmark Channel original series Ride, which became the #2 most-watched entertainment cable program on Sunday, only behind The Way Home.

Hallmark Channel The Way Home Season One Highlights (L+3):

• Series became #1 most-watched program overall on entertainment cable among Households, Women and Persons 18+, and Total Viewers

• Helped lift Hallmark Channel to #1 entertainment cable network on weekends among Households and Women 18+ and #2 in Total Day among Households, Women and Persons 18+, and Total Viewers

• Delivered most-watched program every Sunday for nine consecutive episodes among Households and Women 18+

• Finale episode was the most watched of Season One among Total Viewers, Persons 18+, and Households

• Season One reached 6.8 million Unduplicated Total Viewers

*Source: Nielsen L+3 Program based data; TWH Season 1 from 1/15/23-3/26/23; Excludes News & Sports; #1 Program on Ent. Cable while on-air, excluding Programs with < 2 Telecasts, Repeats included; Networks that share feeds are weight averaged to daypart based on duration; L+3 R&F Program, Unduplicated P2+ audience across ten premiere episodes, 6 min qualifier.

April 3, 2023 11:39am ET by Hallmark Channel  

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