"WHEN CALLS THE HEART" RETURNS WITH KNOCKOUT #1 PROGRAM AND NETWORK RANKINGS OF THE DAY, WEEKEND, AND WEEK

Season 10 of the Beloved Hallmark Channel Series Unleashes Ace Ratings Across Major Rankings on an L+3 Basis

When Calls the Heart Season 10 premiered to outstanding success last week, as the first episode was crowned the #1 most-watched entertainment cable program of the day and of the entire week among key demographics on a L+3 basis. Fans eagerly tuned into Hope Valley's return, boosting Hallmark Channel to earn the #1 spot across entertainment cable for the Week and Weekend, in both Total Day and Primetime across key demos. What's more, the episode reached 3 million Total Unduplicated Viewers.

Highlights include (L+3):

• The Season 10 premiere of When Calls the Heart was the #1 most-watched entertainment cable program on Sunday among Households, Women and Persons 18+, and Total Viewers; #3 with W18-49 and W18-34

• #1 most-watched entertainment cable program of the week among Households, Women and Persons 18+, and Total Viewers

• Hallmark Channel named the #1 Entertainment Cable Network for the Week AND Weekend in both Total Day and Primetime among Households, Women and Persons 18+, and Total Viewers

• When Calls the Heart Season 10, Episode 1 reached 3 million Total Unduplicated Viewers

*Source: Nielsen L+3 Program based data, Strict Daypart-Span; 7/24/23-7/30/23; Excludes News/Sports; Networks that share feeds are weight averaged to daypart based on duration. 7/30/23 Premiere Episode Reach, Unduplicated P2+ audience, 6 min qualifier.