Christmas came early bearing gifts for Hallmark Channel, as its annual Christmas in July stunt delivered major ratings as the #1 most-watched entertainment cable network of the month in Total Day and Primetime among key demographics. What's more, the network dominated as the #1 most-watched entertainment cable network on weekends throughout July in Total Day AND Weekend Primetime among key demos. The stunt's two all-new original movie premieres garnered knockout ratings as well, both crowned the #1 most-watched program of the day on entertainment cable among key demos.

These ratings are the shining star on top of the tree for Hallmark Channel, as July marked a milestone month for the company with its sold-out Christmas Cruise, which today announced it will be adding a second sail to its voyage from November 17-21, 2024. For more details, visit: https://www.hallmarkchannelcruise.com/

Network highlights include (L+SD):

• #1 most-watched entertainment cable network of the month during Total Day among Households, Women and Persons 18+, and Total Viewers; during Primetime among Households and Women 18+

• Network named the #1 most-watched of entertainment cable during Weekend Total Day and Weekend Primetime among Households, Women and Persons 18+, and Total Viewers; delivered Top 5 spot among W25-54

• Both of Christmas in July's all-new original premieres dubbed the #1 most-watched programs of the day on entertainment cable among Households, Women and Persons 18+, and Total Viewers

• Christmas in July reached 22 million Unduplicated Viewers throughout the month of July

*Source: Nielsen L+SD Program based data, Strict Daypart-Span; 6/26/23-7/30/23; Excludes News/Sports; Networks that share feeds are weight averaged to daypart based on duration. Network Reach from 6/26-7/30/23, Unduplicated P2+ audience, 6 min qualifier.