BritBox management team gears up for launch


ITV Press Centre

London, 4th October 2019: BritBox management team announced in the run up to launch.

As previously announced, the BritBox management team is led by Reemah Sakaan who has expanded her BritBox US and CA role to become Group Director SVOD - ITV and is responsible for leading the UK launch. Reemah reports to Kevin Lygo, ITV’s Director of Television, who has overall commissioning responsibility for BritBox.

Reemah is joined by Amy Jones, who previously worked across co-productions and acquisitions at Amazon Prime Video and is overseeing commissions, acquisition and scheduling for the streamer.

Amy Townsend, previously Marketing Director at NOW TV, has joined the team as Director of Consumer Marketing and Head of Product Lee Marshall who previously led product for ITV Hub is responsible for the new service’s product build.

Steve Waterman, also formerly from NOW TV, has taken the helm as Head of Research, Insight & Data, while ITV technology stalwart Thomas Thomas heads up Technology and Operations.

Tom Price is Director of Commercial and Financial Planning, bringing experience from the creation of BritBox US and as a Director of Cirkus, and Neill Torbit, former Lead Creative at Sky, completes the group as Creative Lead.

The BritBox venture and management team is supported by a dedicated executive team which is working to ensure the smooth launch of the service.

Reemah Sakaan commented

“With a talented team of subscription, streaming and digital experts alongside the best of ITV and BBC’s content expertise, we are looking forward to delivering the breakthrough launch of BritBox over the coming months; it truly is a service that brings the best of British creativity together.”


Notes to Editors

About BritBox

BritBox is a digital video subscription service created by the BBC and ITV. The service will launch in Q4 and bring the very best in past, present and future British programming and award-winning content to viewers all in one place for £5.99 per month in HD. The service will include high quality factual and entertainment content from Channel 5 plus original British comedies from Comedy Central UK. BritBox will also offer expert curation and playlists that will enable viewers to easily find programs they know and discover new favourites via web, mobile, tablet and connected TVs.

October 4, 2019 11:03am ET by ITV Press Centre  

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