With JORVINCI’s new debut Suit & Tie collection round the corner, the British fashion house look to bring back masculinity into the fashion world. JORVINCI has opened its doors with numerous features within it’s sort after Suit & Tie range, the latest headliner is newly acquired house ambassador, Ex SAS PARACHUTE REGT, FREE-FALL SPECIALIST and best selling author Des Powell from his original spotlight book SAS Bravo Three Zero.

The Ex SAS veteran establishes his relationship with JORVINCI with the new Alpha collection by Des Powell campaign. Des continues his transition into the limelight while doing so in spectacular style under JORVINCI’s creative vision and direction.

It’s no secret rather known to JORVINCI’s expanding audience, that the fashion house has drawn inspiration from late famously known politician, gangster and mafia labelled icons to formulate its tailored style cut, high-class suits and luxury pieces, crafted from the finest amenity materials from all over the fashion capitals of the world. JORVINCI’s debut Alpha collection divergences between suits, shirts, blazers, trousers and accessories.

Jordan Fife, JORVINCI’s (Chief Executive Officer) shares his thoughts on the collaboration with former SAS phenomenon Des Powell following the popularity and success rate stating “The emergence of the JORVINCI’s suit & tie range became actuality from the idea that men could embrace their masculinity by resorting back to ‘time of old’, a much simpler time in which doing so allows men to permit themselves to have an assertive, optimistic mindset as soon as they start their day. So to initiate the Alpha collection within the suit and tie range and to have Des onboard made perfect sense”.

Jordan also goes on to express “This is why Des is a perfect representative for this Alpha collection because not only does Des understand the concept of lionhearted masculinity but has been through the trenches both physically and psychologically, which lead him to mature and moribund experiences which is something you can’t teach".

It’s no doubt that the Alpha collection by Des Powell will go viral in the build up to its release in the upcoming months. The official look-book is yet to be shared on the 30th October exclusively on JORVINCI’s official online store jorvinci.com. Fans and consumers continue to wait with excitement to share their online reviews and opinions regarding the collection.