You don't need to be vogue nor British to be familiar with JORVINCI. The brand has been synonymous with opulent and understated luxury at fair pricing in the last twelve months. Jordan Fife, CEO of JORVINCI, teases that his vision for the fashion company will not be fully revealed until 15 November 2022. However, he has strongly indicated where JORVINCI is headed, building up to the summer of 2023.

Fife has disclosed the timeline of what the next eight months will look like for the brand enough to keep fashion enthusiasts excited and guessing. He shared several projects, making fans and consumers anticipate what’s to come. The brand will be launching its womenswear collection ‘JORVINCI LOVE’ in early 2023, as well as its new cosmetics and fragrance line branded under ‘JORVINCI beauty’, slated for Valentine’s Day release. These announcements come at the heels of the previously announced JORVINCI x SAS Des Powell Alpha Collection and JORVINCI Corp Club Capsule, which are set to launch at the tail end of 2022.

Fife shares that through out the entire company there will be changes and finer details implemented to ensure all staff feel valued as family which leads to greater work performance, creating a 'ripple effect' following through to the customer experience.
After the brands recent success in consumer expansion and financial boost attributed to increased demand and popularity of its products. The CEO goes on to share "Everything starts in house, and you're only as good as your fundamentals".

Fife concluded this interview by announcing the brand’s planned expansion into the music and entertainment sectors for 2023. He has not disclosed any specific celebrity endorsements but has assured that they will be revealed in the coming year. Fife shares that plans have been set in motion with parent company, JORVINCI GROUP who operate under HILIFE GROUP. The fashion house will work closely with HILIFE MUSIC GROUP on projects in line with their upcoming 15th year anniversary.