Sunday, October 2, 2011 5:12am ET by  
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Kreayshawn says that 'Gucci Gucci' hits out at consumerism

Kreayshawn has said that her song, 'Gucci Gucci', hits out at the consumerism that is contained in a number of mainstream rap songs.

The 22-year-old tells today's Observer that the point of the song is that you don't need to have cars or expensive clothes:

"I mean the whole point of Gucci Gucci is not to buy, but aside from my song, the stuff on the radio is like, 'Buy this car, look good in the videos, wear this, wear that.' You do build up a desire. In America, look at the crime rate. Everyone wants stuff, but on a minimum wage, they can't afford it. So they're gonna rob and steal and kill for it. It sucks."

The rapper and music video directors says that her upbringing, she was living on her own by the time she was 15 and sold marijuana for money, allowed her to get creative with her appearance and lifestyle:

"I grew up broke but was able to embrace it. I was still, I was happy..."

Kreayshawn was nominated as Best New Artist at the MTV Video Awards in September 2011 and 'Gucci Gucci' has over 20 million views on Youtube.

Watch her video for 'Gucci Gucci' and her interview with Fader TV: