"The Prison Confessions of Gypsy Rose Blanchard" Captures 9.8 Million Total Viewers

"The Prison Confessions of Gypsy Rose Blanchard" Captures 9.8 Million Total Viewers on Lifetime's Linear and Digital Platforms

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Lifetime (US)

Lifetime held a captive audience with the premiere of the documentary event, The Prison Confessions of Gypsy Rose Blanchard, with a linear delivery averaging 1.1 million total viewers (L+3) across all three nights The Prison Confessions of Gypsy Rose Blanchard is cable's #1 new series of the 2024 TV season with A25-64, A25-54, W25-64 and W25-54 and is Lifetime's best new non-fiction performance in two years (since the Janet Jackson documentary) among key demos. Additionally, the doc has been seen by more than 9.8 million Total Viewers* across linear and digital to-date.

On premiere night, social media, The Prison Confessions of Gypsy Rose Blanchard was the #1 program and #1 Doc and Special Interest Series across all of TV in total social interactions (Facebook, Instagram, X and YouTube).** The doc amassed 4.0M total interactions during premiere night. Throughout the promotional campaign for the doc, Lifetime's social platforms had 101M video views, 107M impressions and 26M in total engagements. ***

On demand video and direct to own platforms, The Prison Confessions of Gypsy Rose Blanchard is #1 on Google/You Tube's Top TV Charts, #1 on Apple's Top TV Charts and all 6 episodes are also holding 6 of the 10 spots on Apple's Top TV Episode Charts. The Prison Confessions of Gypsy Rose Blanchard was also trending as #3 on Amazon Prime Videos Top TV Purchase charts in the US.

The Prison Confessions of Gypsy Rose Blanchard is currently available on VOD and for purchase on Prime Video or wherever you purchase your favorite series.

The Prison Confessions of Gypsy Rose Blanchard is a Category 6 Media(TM) production, part of the A+E Factual Studios(TM) group, with Sharon Scott, Laura Fleury, Carolyn B. Day and Melissa Moore executive producing. Elaine Frontain Bryant, Brie Miranda Bryant and Nicole Vogel executive produce for Lifetime. A+E Networks has worldwide distribution rights.

*Source: Linear: Nielsen Live+7 Most Current compiled on 1/17/24, 1/5/24-1/14/24, P2+ Reach (000s), 1+ min qualifier, Total Day 6a-6a, includes all premiere and repeats of the program on LIFE (42 t/c); Digital: Adobe Analytics, Part 1 unique video viewers from 1/6/24-1/16/24, US-only longform data; Includes viewing on TVE On-Domain sites/apps; does not include shortform viewing on TVE On-Domain sites/apps or any viewing on third party sites/apps.

**Source: Talkwalker Social Content Ratings. Linear measurement for live/new total day programs. 1/5/24.

***Includes Facebook, Instagram, X, YouTube, TikTok

Source Lifetime (US)

January 22, 2024 3:00pm ET by Lifetime (US)  

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