Based on Live, Delayed and Digital Viewing, "The Thing About Pam" Is Now NBC's #1 New Show

Of the Season in the 18-49 Demo



· Based on live, delayed and digital viewing, "The Thing About Pam" is now NBC's #1 new show of the season in the 18-49 demo.

· The pilot episode currently ranks as NBC's top digital launch in network history.

· Including all viewings on linear and digital, the pilot of "The Thing About Pam" is now up to a 4.24 in the 18-49 (a remarkable 10x its initial live telecast) and nearly 14 million viewers (5x its initial live telecast).

· In the increase from live viewing through 7-day viewing that includes delayed and digital, the season average of "The Thing About Pam" nearly quintupled its 18-49 rating, jumping 393% (0.34  1.69).

· "Pam" exhibited extraordinary consistency in week-over-week growth in the demo in L+7 viewing, including 10% weekly growth from episode 3-6.

· "Pam" was the #1 NBC show this season on Peacock over a 7-day period.

· The April 15 telecast of "Dateline NBC" that featured an update on Pam Hupp drew 5.7 million viewers, the largest "Dateline" audience in nearly two years.

· That same episode scored the largest 7-day DVR lift in "Dateline" history and was the best episode on NBC digital over seven days.

· The series stars Renée Zellweger, Josh Duhamel, Judy Greer, Katy Mixon, Glenn Fleshler, Gideon Adlon, Sean Bridgers, Suanne Spoke and Mac Brandt.

· "The Thing About Pam" is executive produced by Renée Zellweger, Carmella Casinelli, Jenny Klein (showrunner), Mary-Margaret Kunze, Scott Winant, Jessika Borsiczky, Liz Cole, Noah Oppenheim, Jason Blum, Chris McCumber, Jeremy Gold and Mary Lisio.

· Blumhouse Television, NBC News Studios and Big Picture Co. produce.

Source NBCUniversal

April 29, 2022 12:00am ET by NBCUniversal  

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