Netflix's Super Monsters turns kids’ Halloween fright into fun

68% of Preschoolers Are Scared of Halloween But Netflix Animated Franchise Super Monsters Turns Kids’ Fright Into Fun!

85% of Parents Want Less Scary Ways to Celebrate and Netflix Has These Solution for the Whole Family

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Halloween is certifiably spooky, but the tiniest trick-or-treaters may experience more fright than fun this October. In fact, two-thirds of parents (68%) admit their littlest kids are frightened by Halloween, and we’re not just talking about being afraid of the dark or things that go bump in the night. It’s the spooky masks (51%), creepy monsters (48%), and scary decorations (44%) that can leave even the bravest preschoolers shaking in their boots. But with the launch of Super Monsters Save Halloween alongside Season 2 of the animated original series on October 5th, Netflix is here to help parents find solutions to the ultimate not-so-spooky Halloween for their families, from costumes and decor to toys and treats.

Drac, Cleo, Frankie, Katya and the rest of the totally unscary gang from Super Monsters are determined to make their favorite holiday enjoyable for everyone ... even the 54% of toddlers who don’t yet understand that the scariest parts of Halloween are make-believe. The series offers kids their first steps into the fun and funny realm of monsters by explaining the magic behind haunted houses and spooky decorations. And the holiday special proves that Halloween isn’t quite so scary, as long as you know the tricks!

But scary on-screen is different than scary IRL. So Netflix partnered with Oh Joy! to create a series of easy ways for parents to celebrate the Halloween of kids’ dreams, not their nightmares. Inspired by Super Monsters, the five not-so-spooky tips swap traditional black and orange for rainbow colored decor, light up the trick-or-treating trail with a friendly illuminated ghost wand, and even offer a sweet-yet-healthy treat that little monsters will love.

As for Halloween costumes, Netflix has families covered there too. For the 54% of parents who say their kids find some costumes too scary, four new - totally unscary - Super Monsters costumes available now at Walmart ($17.97) mean less costume hunting and more time playing.

“Kids around the world fell in love with Super Monsters when we launched the show last year, and parents welcomed all of the show’s social and emotional learnings, which we’ve built out into a robust second season of all-new episodes and a fun Halloween special,” said Melissa Cobb, vice president, kids and family at Netflix. “We’re excited to give kids even more opportunities to spend time with their favorite monsters on-screen and in real life, with an engaging line of toys and costumes that kids and families can enjoy together.”

Whether it’s Halloween or any other time of year, Super Monsters can help kids discover the value of kindness, respect, friendship, problem-solving and determination. The series is expanding to include year-round short-form content, four new music videos, Super Monsters Monster Party (streaming now on Netflix), and new seasonal specials throughout the year. Kids can also take their favorite characters from screen-time to play-time, with Netflix’s first line of Super Monsters toys and costumes -- including the flying GrrBus, Katya’s Wand, and more -- is available now at retailers including Walmart, Target, Amazon, and Kohls.

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SURVEY METHODOLOGY
The survey was conducted by SurveyMonkey from September 19-20, 2018 and based on more than 1,200 responses. The sample is representative of an adult online population in the United States who have children ages 2-6.

ABOUT SUPER MONSTERS
Super Monsters is the first original preschool animated franchise from Netflix, following the children of some very famous monsters as they learn the ins and outs of Pitchfork Pines Preschool. From how to control their superpowers, to helping friends, listening to directions, and admitting mistakes, these Super Monsters are working to be the best they can be. Season 2 of Super Monsters, along with a Halloween special, Super Monsters Save Halloween, will be available to stream everywhere on October 5. A new line of Super Monsters merchandise, including costumes and toys, is now available for purchase at Walmart, Target, Amazon and Kohls.

ABOUT NETFLIX
Netflix is the world's leading internet entertainment service with 130 million memberships in over 190 countries enjoying TV series, documentaries and feature films across a wide variety of genres and languages. Members can watch as much as they want, anytime, anywhere, on any internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.

Source Netflix

October 4, 2018 12:00pm ET by Netflix  

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