Canadian Youtube star & WAX records signee noelle drops her debut 6-track album ‘30k’


Olivia Rayner

Following on from a huge 2021 which saw her truly embody her own artistry, noelle began sharing her first offerings of original material, having initially built an impressive following on Youtube for uploading cover videos. Now the young Canadian songstress is carrying the momentum forward, starting the year with an almighty bang by releasing her highly anticipated debut album ‘30k’. Having carefully laid the stepping stones last year, noelle revealed 4 gorgeous tracks which each showcased not only her exceptional talent but also her versatility and sophistication as a songwriter tackling issues with an ease and grace well beyond her years.

noelle wowed us with her sultry, signature, love inducing style in ‘Therapy’ & ‘Forever Yours’ and then moved into more delectable jazz tones for ‘Seasons Change’, accompanied with a stunning Hollywood glamour-esque visual. To end the year she took it up a notch, harnessing her ever- growing power with most recent single ‘Hope You’re Happy’. Leaning towards a more upbeat sound than previous offerings, this single allowed us to witness another side to the young artist, filled with a welcomed sass and bold, emotive and impassioned lyrics to boot!

Now, as the story comes full circle, noelle presents her 6 track album ‘30k’, which includes 2 new previously unheard tunes, the single ‘30k’ and ‘Hate That I Miss You’. The perfect additions to round off an exceptional debut album that includes a little bit of everything, all whilst staying true to her unique sound. With ‘30k’ overflowing with poppy, punchy synths and rhythms that are sure to make you bop it’s filled with self assurance and confidence, a certified Tik Tok banger just waiting to take off. Whilst ‘Hate That I Miss You’ is a beautifully emotive, heartbreaking offering that builds into epic heights, giving the listener a cathartic release.

“My debut album is coming out, and I couldn’t be more excited! I get to share three of my most favourite songs that I have written. I’m really hoping that “30k” will be my big break and will get lots of radio play. I can’t wait for the first time I hear one of my songs on the radio! I really want to do some live shows and open for some bigger artists. I absolutely love singing live and can’t wait to be able to meet and connect with some of my fans at the shows. I’m going to keep writing a ton of songs and release as much music as I can.”
- noelle

Raised on the Tyendinaga Mohawk Territory in Ontario, noelle’s upbringing exposed her to a vast range of musical genres, from Nat King Cole and Sarah Vaughan to the powwow drum and native wind flute of her Indigenous roots. At just 19 years old, noelle has been singing since she was barely old enough to walk. Initially finding her footing through YouTube, noelle amassed a following of 94.1K subscribers resulting from her viral covers of timeless classics and today’s biggest acts. Expressing her thoughts and emotions at her piano, noelle began writing her own music as a therapeutic form of self-expression. The artists’ whose words she once personalized through her covers, soon became the major influences behind her own music.

Co-signed to Wax Records and Universal Music Canada, noelle has been releasing more new original music throughout the year, leading up to this, her debut album on the 28th January 2022.


About noelle
noelle is a 20-year-old emerging pop talent with a modern R&B edge. After graduating high school in 2018, noelle signed with Wax Records, and has spent two years developing her sound to create a modern blend of R&B, pop, and jazz influences. 
noelle’s pop ballad repertoire harnesses the powerful contrast of the darkness she sees in the modern world. Coupling thought-provoking lyrics with melodies that will both emotionally and physically move her audience, her words remind you how it feels to experience the world and love as a teen today.

About Wax Records
Wax Records is one of Canada’s largest and best known independent record labels. Founded in 2009 the company has built a reputation on its track record of discovering, developing and promoting young exciting Canadian talent. Home to multi-platinum artists Alyssa Reid and Virginia to Vegas, award winning instrumentalists Blitz//Berlin, chart topping rock band The Man Who, as well as up and coming acts ASHS, Owen Barney, noelle, Conor Gains, Reph and Nue, Wax continues to maintain its focus on building career artists. With strategic partnerships in place with Universal Music Group and Sony ATV, Wax has solidified its position as a player on the global stage, bringing great Canadian talent to the world.

About Universal Music Canada
Universal Music Canada is Canada’s leading music company, engaged in recorded music, music publishing, merchandising, and audiovisual content. Home to the most comprehensive catalogue of recordings and songs across every musical genre, UMC is committed to artistry, innovation and entrepreneurship in broadening opportunities for our artists on both the domestic and world stages as well as creating new experiences for fans. Universal Music Canada is part of Universal Music Group, the world leader in music-based entertainment.

Source Olivia Rayner

January 28, 2022 8:03am ET by Olivia Rayner  

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