Friday, January 28, 2011 11:51am ET by  
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Bondage gear dominates Rihanna's 'S&M' video set

Superstar Rihanna has pulled out all the stops for her new music video, 'S&M", as fans are given a first look at what to expect. 

The 'What's My Name' singer has already posted a few teaser photos from the shoot on to her Twitter account, but the full effect of her new visuals can be felt in this 38 second preview. 

Jil Hardin, the video's producer, leads the camera crew around the set and just a few things that are pointed out include sets of whips, handcuffs (regular and furry), a ball gag and a couple of wooden spanking paddles. Fans can catch a glipmse of the star as she takes a gaggle of press hostage. 

Watch the exclusive footage here: