Saturday, October 22, 2011 3:31am ET by  
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The story behind Rihanna's 'We Found Love' video is unveiled

Rihanna's new video for 'We Found Love' was released earlier this week, almost a month after the release of the number one single, and the video director, Melina Matsoukas explains the story behind it. 

Matsoukas sat down with MTV News to explain the imagery and influences of the video:

"We love, obviously, to do provocative imagery ... we always try to definitely push the limits...I think because, in the end, it's not really at all about domestic violence. It's really just about it being toxic, and they're on this drug trip and that definitely plays a part, but I think it's also about being triumphant over those weaknesses, and she leaves him. It's not trying to glorify that type of relationship. The bad parts of it, that's what you don't want. In the end, her leaving, it represents her getting that out of her life. The drugs and the addiction and the toxic -- that's what brings her downfall and brings a lot of harm".

The video was filmed in Northern Ireland and it draws on references from movies like 'Trainspotting', 'Requiem For A Dream' and 'Attack The Block' but the director says that everyone can relate to it:

"Again, it goes back to a story that we all can relate to...It's not Rihanna's story; it's her story in the video, and she's acting. But everybody's [as well]. Obviously, there's a lot of comparisons to her real life, and that's not at all the intention. It's just that I guess people naturally go there because art imitates life, and it's a story we all relate to and we've all experienced. Like, it's based on my life; it's based on her life; it's based on your life, like, everybody".

Check out the video for 'We Found Love' and the video for the making of it: