Rihanna partners with LoveLive, River Island and Jay Z's 'Life + Times' for her unprecedented international "777" tour.

-Secret London show to be live-streamed globally tonight on YouTube-

Global superstar, Rihanna is partnering LoveLive, River Island and JAY Z’s ‘Life + Times’ to film and live-stream the London leg of Rihanna’s historic “777” Tour on the LoveLive YouTube channel and JAY Z’s ‘Life + Times’ YouTube channel , tonight Monday 19 November, commemorating the release of her eagerly anticipated album “Unapologetic.”
Fans who log onto LoveLive’s YouTube channel and JAY Z’s Life + Times will have the opportunity to experience one of the world’s most successful, award-winning female artist perform in stunning broadcast-quality HD, and all from the comfort of their own homes. The stream is expected to be one of the largest live events ever held on YouTube.   

The announcement trailer can be viewed at the following address: bit.ly/UzCC68 

The show itself will be staged in a secret location, which will only be revealed today, and to an invited audience only, and will see Rihanna performing tracks from ‘Unapologetic’ as well as a selection of past hits.

Diamonds,” the explosive first single from Rihanna’s “Unapologetic” debuted with #1 postings at iTunes in 27 countries, and Top 5 iTunes in 55 countries. On November 10th, Rihanna performed 'Diamonds' on the Saturday Night Live stage, her fourth time as musical guest.
The “777” tour runs from 14-20 November and covers Mexico City, Toronto, Stockholm, Paris, Berlin, London and New York.
Next, she will embark on RIHANNA DIAMONDS WORLD TOUR beginning March 8th 2013 in Buffalo, New York. The tour is scheduled to stop in more than 27 cities across North America with additional dates to be announced.
Rihanna: “The “#1 Person On Facebook” with over 62 million Likes – has sold over 37 million albums and 146 million digital tracks worldwide, and currently holds the record as the top-selling digital artist of all time.  The recipient of six Grammy Awards® and seven Billboard Music Awards, she was named the world’s #1 social media star by Forbes, with over 2.9 billion views on YouTube/VEVO, the most ever for any female artist, and over 26 million Twitter followers.  In addition to her 11 Hot 100 #1 singles and [now] 23 Top 10 singles, she also has 18 #1 singles on the Billboard Dance Club Song Charts.  

Richard Cohen, CEO, LoveLive says: “This is a monumental project for LoveLive, encompassing music innovation and digital content for Rihanna - one of the greatest female artists of our time. We are thrilled River Island and Roc Nation have chosen us to deliver this activation, trusting our unique artist and channel relationships. With the sheer scale of the stream, we hope to demonstrate that through LoveLive’s creation of premium digital content and utilisation of channels such as YouTube, both artist and brand objectives can be achieved.”

November 19, 2012 6:03am ET by Rihanna   Comments (0)


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