Canadian Inuk Kelly Fraser has been making waves with her single “Rebound Girl” gaining commercial radio play across Canada. She now debuts the music video for the EDM pop song created in collaboration with producer Marc Meriläinen (Nadjiwan), and Aqqalu Berthelsen aka DJ Uyarakq. The video features L.A. indigenous RnB/hip-hop artist and MTV video award winner PJ Vegas acting alongside Fraser in a dual role as both girlfriend and rebound girl.

Creating a professional quality music video was important to Fraser. As a Canadian inuit artist who has achieved a Juno Award nomination and won the 2019 Indspire Award, she realizes that she is a role model in her community. “Representation is important and I want Inuit to follow my lead and make more professional videos,” says Fraser. “Im hoping to help Inuit, but first I want to show them that we can do anything.”

Delf Gravert directed the video while Buffy Handel from the Aboriginal School of Dance produced and choreographed along with Fraser who created the concept. “The idea came from a break up and a lot of the dialogue was actually said to me so it’s not exactly a diss song. My favourite part is me acting as me Kelly Fraser and the hypothetical Rebound Girl who is actually myself (as I am warning myself not to be a "Rebound Girl".

Fraser will be filming a new video for her song “Sedna” this summer in Igloolik and releasing her album Decolonize in the fall.