Every once in while a new band emerges that instantly hooks you with their fresh and yet recognizably pleasant sound. This energetic four-piece is called Charmless i. The band is the brainchild of Dutch singer-songwriter Alex Pasveer, who has made many flight hours with his former band Steed, which released two studio albums and toured extensively at home and abroad.

Alex has now written a dozen or so criminally catchy tracks of which the first single ‘Fire Up (Here We Go)’ led to a great deal of enthusiastic attention on social media, Top 5 position in the Dutch Indie Chart, and was picked up by radiostations in the US, UK, Germany, Brazil a.o.

Rock The Pigeon (USA): "Charmless I’s ‘Fire Up (Here We Go)’ is fun, straightforward garage-influenced indie rock."

Giant Leap For My Kind is already the next single in order to keep the fire of attention burning. This fall, after the 4th one, there will be a physical EP release on vinyl containing all the singles. The four tracks are mastered by Andy Vendette, who has worked with artists such as David Bowie and Beasty Boys. You will undoubtedly notice the touch of this master.

Giant Leap For My Kind is a representative acquaintance with the energetic sound of Charmless i, in which a firm guitar sound is combined with modern stuff such as synth-bass and electronic drums. The other tracks of the band are also refined and anthem-like and will be eagerly consumed by those who like bands such as New Order, Blur, Arctic Monkeys, Franz Ferdinand, Stone Roses and the like. Need more anchor? Let’s call it ‘Electro-Britrock’.

Giant Leap For My Kind is released this week on BERT Music (a division of TCBYML), and available for purchase/streaming on all known digital platforms.