Scottish pop newcomer sadHAPPY releases 'Dance Again'

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The Outside Organisation

14 July 2023: Rising star sadHAPPY releases ‘Dance Again’, the second single off his forthcoming debut EP “Say Goodbye”. Listen here and watch the music video here. The young Scotsman is set to make waves with his distinctly emotive take on electronic-pop that has pricked the ears of Apple Music’s Zane Lowe as well as BBC Radio 1’s Best New Pop.

sadHAPPY (real name Aaron Smith) wrote ‘Dance Again’ with Amanda Kongshaug (who has collaborated with Zara Laarson, Armin Van Buuren & Afrojack) and James Carter (Punctual, Meduza & Elley Duhé), while tucked away in the Scottish countryside.

He said of the experience: “We picked the cosiest cottage we could find and decided to take a studio there. We had so much fun just writing with no pressure… All we did was dance terribly around the Airbnb as we were writing. It felt like such a huge contrast being in a very chilled environment but then going on to write such a big dance song.”

Following the release of ‘America’, the new single combines Aaron’s mature and yearning vocals with a tight and melodic house beat, a combination that brings out the emotional dexterity behind sadHAPPY as much as his appreciation for a true head-bopping banger.

sadHAPPY is the artist project of Scottish singer-songwriter Aaron Smith, who has opened for Ellie Goulding on tour and earned praise from tastemaker press such as NME, CLASH and Wonderland. The name sadHAPPY is inspired by the juxtaposition of life’s highs and lows, serving as a reminder to embrace both while working towards becoming the best version of yourself.

About

ABOUT PLATOON: The multi-award-winning label Platoon was founded by music industry legend and CEO Denzyl Feigelson in 2016. The boutique artist services company identifies groundbreaking talent from around the world, while providing invaluable and innovative tools and services to build their careers and reach new fans. Platoon landed its first success shortly after their inception when they signed the then-unknown Billie Eilish, laying the groundwork for her ascent to global stardom. BRIT Award winner Jorja Smith would soon follow, alongside Nigeria’s Mr. Eazi, who would both find worldwide acclaim. Current signings include Ayra Starr, Saint Harison, sadHAPPY, Kiddo K, Yunè Pinku and more. Platoon’s team expands across the globe with offices in London, New York, and Los Angeles, as well as a “Creative Lab” in Cape Town. Their visionary spaces in London, Los Angeles and Africa boast recording studios and also provide inspiring ecosystems for artists to openly collaborate, have access to educational classes, and find guidance across music and marketing.

July 14, 2023 5:10am ET by The Outside Organisation  

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