Bleacher Report Debuts B/R x Verzuz Highlight Battle Powered by AT&T 5G

Featuring Allen Iverson vs Tracy McGrady During NBA All-Star Weekend

Shaquille O’Neal, Fat Joe, Taylor Rooks & DJ Envy to Join Duo On Stage During Live Highlight Battle Streaming on the B/R App Friday, Feb 18, from Cleveland

OFFICIAL PRESS RELEASE


NEWS PROVIDED BY
Warner Media

Bleacher Report and Triller’s VERZUZ are teaming up to celebrate basketball greatness during 2022 NBA All-Star Weekend with B/R x Verzuz Highlight Battle powered by AT&T 5G. The first-ever NBA highlight battle will bring the dunks, crossovers, and iconic cultural moments performed by Naismith Hall of Famers Allen Iverson and Tracy McGrady to the masses in a square-off format.

The early-mid 2000s titans will compete in a live stream presentation of their best highlights in an event to be held Friday, Feb. 18, beginning at 11 p.m. ET from NBA All Star game’s host city of Cleveland. The event will stream live across the Bleacher Report App and VERZUZ Instagram channel. It will also be available on the Triller App.

Joining A.I. and T-Mac will be an epic list of star participants including the VERZUZ battle Commissioner and fellow Hall of Famer Shaquille O’Neal. Renowned recording artist Fat Joe will star as an analyst for the event. Bleacher Report’s ever-engaging Taylor Rooks will be hosting the show and interviewing the guests. DJ Envy will be the official DJ of the battle.

In his role as Commissioner, Shaq will be an ambassador of the stage by "setting the matchup" for each event, introducing the competitors, and weighing in on who he thinks won each round. As an Analyst, Fat Joe is entrusted with giving real-time feedback and advice to the competitors, bridging the gap between culture and sports as a respected voice in the space. Taylor will keep the action moving with engaging interviews featuring each of the participants. DJ Envy will be setting the stage with a musical set before the battle and playing out the action with an outro.

With 18 NBA All-Star selections and six scoring titles between the two competitors, the battle is sure to promise basketball fans their fill of nostalgia, appreciation, and celebration of two of the greatest players to ever lace their shoes.

About

About VERZUZ

Created by GRAMMY® award winning producers and entrepreneurs Swizz Beatz and Timbaland, VERZUZ was launched in March of 2020. What started as a battle between two friendly rivals has grown into a global phenomenon that celebrates some of the greatest artists of our time, highlighting their careers and generating powerful surges in sales and streams. VERZUZ has taken its celebration of culture beyond music with successful collaborations in sports, comedy and more. VERZUZ was acquired by TrillerNet in 2021. For more information, visit www.verzuztv.com and follow @verzuztv on Instagram.

About TrillerNet

Triller and VERZUZ are owned by TrillerNet, a first-of-its-kind company consolidating technology and content platforms to lead the move to Internet 3.0. TrillerNet pairs the culture of music with sports, fashion, entertainment and influencers through a 360-degree view of content and technology. The globally popular Triller app is used by musicians, celebrities, athletes, and overall culture setters and has more than 350 million downloads worldwide. The Triller app—unlike other popular short-video apps it is often compared to, encourages its users to post the content created on the app across other social media platforms and websites. The app uses proprietary AI and Machine Learning technology which is uniquely tied to the content rather than the user. By tracking the content, Triller empowers its tastemakers and users to push their content virally to affiliated and non-affiliated sites and networks reaching hundreds of millions of additional users. Data and insights gleaned from the Triller network, its creators, artists and users (from the app and off network) are used to program longer-form content, connect users across the web with the content, and provide unprecedented opportunities for engagement and monetization. TrillerNet has developed highly successful campaigns that begin with the app and continue throughout the entire content and technology ecosystem with some of the biggest brands in the world, including Pepsi, McDonalds, Weedmaps, DraftKings, L’Oreal, and many others. TrillerNet additionally owns VERZUZ, the massive live-stream music “artist battle” platform launched by Swizz Beatz and Timbaland; TrillerVerz, the monthly subscription event series; and Triller Fight Club ( www.TrillerFightClub.com ). Other holdings include leading AI-powered customer engagement platform Amplify.ai, and FITE, the premier live event and PPV, AVOD, SVOD streaming platform.

About Bleacher Report

Bleacher Report is a leading sports media brand reaching more than 150 million hyper-connected young sports fans each month through distribution of premium content. It is the #1 sports brand driving engagement and video views across all social platforms and the Bleacher Report app, while fueling offline engagement through unparalleled experiences that blend sports with culture. Bleacher Report has a portfolio of brands that includes House of Highlights, B/R Football, B/R Kicks, B/R Gridiron, B/R Walk-Off, B/R Open Ice and B/R Betting, delivering customized content that caters to the unique passions of its fans across its owned and operated channels and world-leading social platforms. Bleacher Report is a division of Turner Sports, which provides it access to premium live content from the NBA, Major League Baseball, NHL and NCAA Division I Men’s Basketball Championship. Find Bleacher Report on the industry-leading Bleacher Report app, www.bleacherreport.com and on Instagram @BleacherReport.

Source Warner Media

February 9, 2022 4:30pm ET by Pressparty  

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