WMX Hosts Inaugural NewFronts Event for its Global Media and Creative Content Division
New Slate of Original Programming & Podcasts, Scaled Premium Video, and 1st Party Data Storefront for Brands Unveiled
OFFICIAL PRESS RELEASE
NEWS PROVIDED BY
Warner Music Group
WMX, Warner Music Group’s culture-driving media and creative content division, which launched in the fall of 2021, has quickly become a top five media company in the US. With direct access to today’s hottest superstars, social-first culture brands, an award-winning studio and originals team, and massive global media scale, WMX is an entertainment and youth culture powerhouse for the new generation. The company generates over 250 million monthly visitors and over 50 billion monthly premium video views across its portfolio.
Held at 214 Lafayette Street in SOHO, NYC and streamed live through the IAB, the WMX NewFronts event featured immersive, on-the-ground installations that gave advertisers an opportunity to experience WMX’s culture-driving content and publishing brands firsthand.
At their inaugural NewFronts presentation, WMX unveiled its data and audience intelligence storefront “WMX CONNECTS,” and gave an early preview of new strategic partnerships and initiatives in the Web3 space. WMX also announced the exploration of ad-supported, music and entertainment connected TV products, and is currently discussing this platform with potential launch partners. The offering would feature thousands of music videos and live concerts from Warner Music Group’s global catalogue of iconic artists, in addition to documentaries and original programming from WMG’s media brands including UPROXX, HipHopDX, Song Kick, Cover Nation, The Pit, Warner Music Entertainment and more.
WMX also unveiled a slate of original programming that will roll out across its owned and operated properties later this year, providing more opportunities for advertisers to connect with their consumers through WMX content. New and returning programs include:
Fresh Pair with Katty Customs (NEW)
Iconic Records (NEW)
People’s Party with Talib Kweli
The Eye Sessions
Additionally, The WMX NewFronts presentation highlighted the diverse range of social-focused properties in its portfolio, including:
Maria Weaver, President, WMX said: “We’re building a business that is transforming the way artists, fans and brands interact, and leading culture with trendsetting content and innovative experiences. We’ve also been creating opportunities for artists outside of music that have led to commercial success. With our global capabilities, expanding portfolio of media brands, and exclusive content offerings, we’re bringing brands closer to artists than ever before.”
Ben Blank, President, Media & Content Business, WMX said: “Developing opportunities that creatively amplify artists and brands is an essential element of the work that we do at WMX. With our creative content studio, we bring influential content to audiences around the world and provide authentic opportunities for artists and brands alike.”
Erin Moran, Global Chief Revenue Officer, WMX said: “WMX offers clear-cut audience insights that bring brands closer to their consumers than ever before. These insights, coupled with our highly engaged global audience of music lovers delivers unmatched reach for brands looking to drive culture forward.”
When WEA was formed in 1971, it brought together three visionary record labels – Warner Bros., Elektra, and Atlantic – to form a musical powerhouse that changed the face of the modern music business. In November 2021 WEA underwent a rebrand, spearheaded by current President Maria Weaver, that saw the business restructure to harness its marketing power, D2C capabilities, and innovative approach to serving artists and brands alike. Today, WMX is setting a new standard for artists, advertisers, and fans, through world class experiences, award-winning creative content, and industry leading audience insights.
Source Warner Music Group
May 5, 2022 9:00am ET by Pressparty