Wednesday, November 28, 2012 2:55pm ET by Newsdesk
Will.i.Am launches new camera accessory in LondonBlack Eyed Peas star Will.i.Am was in London earlier today to unveil a brand new product he has been working on. The 'Boom Boom Pow' sensation unveiled the new gadget, which works alongside the iPhone 4/4S, at Selfridges in London this afternoon (28th November) and explained that it is an accessory called 'i.am+ foto.sosho' that acts as a point and shoot digital camera with an on-board editing suite. In addition to this, it also has special filters and social media connectivity and will be available from Selfridges on December 6 for £299. Speaking about the product, Will.i.Am said: "I am proud to finally launch the i.am+ foto.sosho appp and camera to the world from London." He also took to his official Twitter page this morning and praised his collaboration with Britney Spears on 'Scream & Shout', describing it as 'life-changing": "Working with @britneyspears changed my life...I've had the blessings of having my life changed 6times..#iWANNAscreamANDshout #bringTHEaction" "I've done amazing things with dreams, ideas & execution of my group .@bep, but this collab with @britneyspears is rebirth"
Listen to 'Scream & Shout' below:
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