Adele has shattered yet another record - becoming the first artist to sell a million units of an album on iTunes in Europe.

Adele's 21, on UK label XL, has achieved the feat in just 11 months, after being released on January 21 this year.

Mark Mulligan, a music industry analyst told The Daily Telegraph that the record was a “great landmark for digital album sales.

“This is a positive news for the music industry and Apple’s iTunes has done a great job of helping to sell digital albums,” he said.

“However, mass buying of digital albums is swimming against the tide and is getting rarer. Most people now like consuming music as singles and a growing number either stream songs or watch the videos on YouTube. Fewer and fewer people download entire albums to own."

Music downloads are growing, as are subscriptions to streaming sites such as Spotify, but all at the expense of the sale of physical albums.

The London-born singer is in the runnings to become the first artist to have the biggest selling single and album in both the US and UK since The Beatles in 1964. 

As reported by Pressparty, Adele is currently recuperating from vocal chord surgery in Boston.

Watch Adele be interviewed by Jonathan Ross in September this year (2011), and sing 'Turning Tables' on his show below: