One of Canada’s most experimental aural innovators, Ethan Mark, has once again struck genre-obliterating gold with his Flamenco & RnB influenced single, The Concept of You, from his upcoming album of the same name, which is due for full release in June 2022.

With no two tonal pallets the same on the album that bleeds indie psychedelic soul, the LP is an intoxicatingly uplifting trip across space and time with Mark’s tendency to delve into different cultures and eras before modernising the textures with his distinctive production style.

From the soul and bounce of classic hip hop, to the rhythms and grooves of world music, it all features on his cohesively expansive album that’s influenced by the swelling emotion frequent with songwriters like Frank Ocean.

The Concept of You was recorded, produced, mixed, and mastered in Ethan Mark’s apartment in downtown Toronto. Each track carries fusionist zeal as a result of Mark’s patchwork production style that synergistically cuts from sample chopping to off-kilter granular synthesis to organically self-recorded instrumentation.

Ethan Mark said:

The Concept of You, and the upcoming album, came about from a challenge from my partner. She, a listener of neo-soul and jazz, challenged me to pare my usually elaborate and busy musical style down to something more organic, soulful, and pretty.

The result was a series of love songs encompassing many different facets of love. The single refers to her, the sepia-toned memories of summers, the roots we have put down together, and the love for home.

These themes felt especially important after a long period punctuated by isolations, introversion, and cabin fever. It's accentuated by nylon guitar strings, cascading violins, gentle pianos, and the frailties of harmonised vocals.

Amelia Vandergast, Executive Editor at A&R Factory said:

“There’s nothing hallmark about the rich and vibrant sentimentality of The Concept of You. With the straight-from-the-soul vocal passion as a paramour of the sultry Flamenco guitars, it’s the epitome of affectionate sincerity.”