The Weeknd & PUMA drop second edition of XO AW18 Collection
Watch the XO x PUMA FW18 Collection preview below
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Biz 3 Publicity
The Weeknd and PUMA have reunited for the second edition of their PUMA x XO Autumn / Winter 2018 Collection, available now on PUMA's store . The collection takes inspiration from '90s streetwear, with bold colors and retro graphics designed in collaboration with creative collaborator and brand ambassador The Weeknd. The PUMA x XO collection made waves in 2017 when the highly anticipated launch sold out in stores worldwide in a day. In line with the collection's ' Homage to the Archive ' theme, a selection of pieces were pulled straight from the '94 PUMA archives and reimagined with new designs and dedicated XO branding, to honor PUMA's heritage while giving it new life for modern fashion.
This marks the second drop in the PUMA x XO Autumn / Winter line this year and includes a brand-new Pebble colorway of the popular Terrain sneakers designed by The Weeknd, an assortment of outerwear, t-shirts, crewnecks, tracksuits and more accessories. View the whole collection below.
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Source Biz 3 Publicity
December 14, 2018 8:43am ET by Pressparty