Toronto-based singer-songwriter Magenta is ready to enchant audiences once again with her latest single, "it's all beginning". Known for her alternative-pop musical style and raw, vulnerable lyrics, Magenta uses songwriting as a powerful emotional outlet, sharing her personal experiences and connecting with listeners on a profound level.

Magenta, who embarked on her musical journey at the age of 13, has been gaining traction in the industry since the release of her debut single, "finding myself", in 2021. With a commitment to creating relatable music that allows people to feel heard, Magenta has collaborated with various artists and producers, including her successful collaboration with French electro chill-pop artist Lonely in the Rain on "Over and Over", amassing over 1.5 million streams.

The singer-songwriter's debut EP, "lost in plain sight", released in March 2023, further solidified Magenta's position as an artist to watch. Now, as she gears up for the release of her sophomore EP in early 2024, Magenta is offering fans a taste of what's to come with her latest single, "it's all beginning".

Written during the transitional phase of finishing high school and preparing to start university in a new city, "it's all beginning" captures the essence of fear and excitement that comes with embracing change. Teaming up with her producer, Josh Northwood, Magenta considers this single to be the pinnacle of their collaborative efforts, representing the driving force behind her upcoming EP, "can you see the beginning?"

Magenta shares her perspective on the single, stating, "This single encompasses the theme and driving force of my upcoming EP, an overcoming of the pain and regrets of the past as well as turning a fear of the future into excitement."