Justin Bieber and PhoneGuard, Inc. Join "Remember Alex Brown Foundation" to Launch a Campaign to Encourage Responsible Texting
Initiative to include PSAs from Bieber and Brown Family and will introduce use of PhoneGuard's Drive Safe™ texting prevention software
BOCA RATON, Fla., July 11, 2011 -- Two-time Grammy nominated singer/songwriter Justin Bieber and PhoneGuard, Inc., formerly known as Options Media Group Holdings, Inc., (OTCQB: OPMG) (PINKSHEETS: OPMG) today announced the launch of a campaign dedicated to encouraging responsible texting, through the use of PhoneGuard's acclaimed Drive Safe™ software application, which disables the texting, emailing and keyboard functions of a mobile phone while in a vehicle moving faster than 10 miles per hour. Justin and PhoneGuard (www.PhoneGuard.com) are working closely with the Remember Alex Brown Foundation, organized by the family of teenager Alex Brown who tragically lost her life because of texting and driving. A multi-platform campaign will be rolled out over the next several weeks that will include a wide range of content, including PSA videos by Justin and the family of Alex Brown.
According to the United States Department of Transportation, more than 1,000 people die each year within the U.S. due to texting while driving. Working with PhoneGuard on this important initiative reinforces Justin's long-standing commitment to increasing public awareness of texting while driving, while at the same time providing financial support for charities such as the Remember Alex Brown Foundation.
"As a 17-year-old driver, I am aware of the countless distractions that we teenagers face on the road, and texting is one that is preventable," said Justin. "There are too many young people, like Alex Brown, whom we've lost because of texting while driving, and it is my hope that, through this partnership with PhoneGuard, we will raise awareness of this issue and create safer conditions for everyone on the road."
PhoneGuard's revolutionary Drive Safe™ anti-texting while driving software application suite disables the texting, emailing and keyboard functions of a mobile phone in a vehicle that is in motion.
By using GPS to track speed and coordinates, the Don't Text Don't Drive Mobile Application automatically turns off certain functionalities of the driver's mobile phone when the phone is in a moving vehicle. Thus, the user will no longer be able to text, email, surf the web or instant message while driving. When the car is stopped for more than five seconds, however, the phone will automatically allow texting and other data functions to resume. Any missed text messages will be waiting for the user. Once the user starts driving again, the software will automatically block these activities again. Drive Safe™ is part of a larger application suite that features additional safety components such as a phone locator, speed parameter function and phone information wipe, in the case of a stolen phone.
"With more than 600,000 accidents and 448,000 injuries each year related to distracted driving, it's clearly time to bring this issue to the forefront," said PhoneGuard CEO Scott Frohman. "We're very much looking forward to working with Justin Bieber on this initiative because he is able to connect with less experienced, new drivers and educate them about responsible texting and the Drive Safe™ application. Justin has played a key role in developing the program and his extraordinary reach will make him instrumental in promoting it. A tremendous amount of work has gone on behind the scenes since mid-May, and today is the beginning of the rollout that will include promotional videos, commercials, splash pages and websites featuring Justin, in addition to a few secret promotions that will be unveiled over the coming weeks, which we believe will be extremely inspiring and viewed by millions."
Echoing Frohman's sentiments, Chairman of the Board Keith St. Clair said, "We have been very impressed by the commitment of Justin and his team in helping develop this awareness and marketing program. It is quite clear to us that preventing injury and death due to distracted driving is very important to Justin, as is his desire to raise funds for charities that support this cause."
For more information regarding PhoneGuard's Drive Safe™ anti-texting while driving software application suite, as well as Justin Bieber's joint campaign, visit www.PhoneGuard.com.
Notes to Editors
About PhoneGuard, Inc.
PhoneGuard, Inc., formerly known as Options Media Group Holdings, Inc., is a leading provider of mobile applications software. The Company's flagship product, the Drive Safe™ anti-texting while driving software application suite, is a next-generation software suite with the most robust set of features and functions available today. The software product, which is easily downloadable to mobile phones, allows for global positioning satellite tracking of the mobile device in order to calculate the rate of speed of travel. Above certain predetermined speeds, the Drive Safe Software will lock the keyboard and prevent the user from emailing, surfing the web or texting. While Drive Safe Software is designed to prevent texting while driving, it also offers parents and employers the ability to monitor the driving habits of mobile phone users in order to prevent speeding. More information on PhoneGuard is at www.PhoneGuard.com.
Safe Harbor Statement
This press release contains forward-looking statements including: Justin Bieber and PhoneGuard partnering this summer on a series of promotions focusing on Drive Safe. Forward-looking statements can be identified by words such as "anticipates," "intends," "plans," "seeks," "believes," "estimates," "expects" and similar references to future periods. Forward-looking statements are based on our current expectations and assumptions regarding our business, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict. Our actual results may differ materially from those contemplated by the forward-looking statements. We caution you therefore against relying on any of these forward-looking statements. They are neither statements of historical fact nor guarantees or assurances of future performance. Important factors that could cause actual results to differ materially from those in the forward-looking statements include unanticipated changes to the working relationship betweenJustin Bieber and PhoneGuard.
Further information on Options Media's risk factors is contained in its filings with the Securities and Exchange Commission including its Form 10-K for the year ended December 31, 2010. Any forward-looking statement made by Options Media in this press release speaks only as of the date on which it is made. Factors or events that could cause actual results to differ may emerge from time to time, and it is not possible to predict all of them. The Company undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.
SOURCE PhoneGuard, Inc.