Robbie Williams has finally launched his debut fashion line and menswear label Farrell. 

He unveiled the final Autumn/Winter 2011 range at Oxford Street's House of Fraser today, September 15, at midday and the items featured in this first collections include cardigans, jackets and jumpers. 

The label, Farrell, was named after the singer's grandfather Jack and he recently opened up about their relationship and explained that being a man was "very important to him":

"It was very important to him that I was a man. The legacy of Jack is this brand. A man's brand. His version of being a man. Working class grit. That's where the integrity is. The integrity of the working class man, living a hard life well."

Watch Williams' promotional video for Farrell here: