The Rifles Signature Brew launches 'The General', a beer created by the band

Having spent countless hours on the road surrounded by tasteless, cheap lagers, The Rifles decided it was time to create a beer they really enjoyed and that their fans could drink along with them.

Following an extensive tasting and testing session at the brewery, the band were able to draw up detailed notes, from which the Master Brewer was able to put the brewing process in motion. Several weeks later, after approving the very first drops straight from the barrel, The Rifles had crafted their own signature beer.

Served cold in 330ml bottles, ‘The General’ comprises a combination of Maris Otter Pale malt and fine wheat malt, to give this refreshing beer real zest.

"As massive fans of their music, we were excited to work with The Rifles, and I’m extremely pleased with the end product. The band got really involved in the process, which is represented in the quality of the beer and the brilliant label artwork they produced," said Sam McGregor, Director at Signature Brew.

The beer will be available to buy at The Rifles webstore. More retail outlets TBA. The General will be served at the Official Aftershow Party at Bar Solo where the band will be DJing. For more information on Signature Brew and wholesaling, visit: 
The verdict on The Rifles’ new album ‘Freedom Run’:

"Bright harmonies, brighter guitars and every classic songwriter trick in the book. This album is as good guitar pop as you'll hear all year. They're heroes" NME 8/10

"Something individual and rather amazing, it’s a thoroughly elated experience. In The Rifles’ world a life affirming anthem is no more than a few moments away" The Word

"The Rifles show they're not short of ammunition to blast away easy comparisons. Single ‘Tangled Up In Love’ is a perfect example of their tender and bittersweet lyrics which pull hard on the heartstrings. With ‘Freedom Run’ their army of fans is likely to grow" The Sun

"Agreeably epic yet companionable album from a tight, tuneful band with The Jam's earthy attack, Spectoresque thrills and melodic cascades aplenty" The Mirror ****

"They know how to rip up the script, such as the moment when 70s bogie rocker ‘Love Is a Key’ breaks into an orgasmic Hindu chant or the early Verve recalling psychedelic jamming of ‘Interlude’. Excellently delivered" Artrocker

"There’s fine songcraft here, plus sweet harmonies, interlocking guitars and Beatles-esque classicism" Total Guitar

The Rifles ‘London Weekender’, plus headline Manchester show
Following critical acclaim for their recent album ‘Freedom Run’ and the imminent sold-out show at the HMV Forum on November 11th, The Rifles bring you ‘The London Weekender’ on Friday 30th March (O2 Shepherds Bush Empire) and Saturday 31st March (The Troxy). They also headline The HMV Ritz in Manchester on Thursday 31st March.

Fans can be part of The Rifles’ ‘London Weekender’, where they can attend the back-to-back O2 Shepherds Bush Empire and Troxy shows for just £28. This offer is strictly limited to the first 200 tickets via the band’s website, so speed is advised. Bookings for the individual gigs are also available at and
Thursday 29th March  @ The HMV Ritz 
Whitworth Street West, Manchester M1 5NQ, Tickets £13.50 adv / / 0844 847 2405

Friday 30th March @ O2 Shepherds Bush Empire
Shepherd's Bush Green, London W12 8TT, Tickets: £17.00 adv / / 0844 847 2405

Saturday 31st March @ The Troxy
490 Commercial Road E1 0HX, Tickets: £17.00 adv / / 0844 847 2405

Full UK tour dates:

  • 7th November – Birmingham O2 Academy - 0844 477 2000 - Ticket link
  • 8th November – Bristol Thekla - 0845 413 4444 - Ticket link
  • 9th November – Portsmouth Wedgwood Rooms – SOLD OUT
  • 11th November – London HMV Forum - 0844 847 2405 - Ticket link
  • 29th March – Manchester, The HMV Ritz - 0844 847 2405 – Ticket link
  • 30th March – London, O2 Shepherds Bush Empire - 0844 847 2405 – Ticket link
  • 31st March – London, The Troxy - 0844 847 2405 – Ticket link
  • 30th & 31st March – London Weekender – O2 Shepherds Bush Empire / The Troxy - 0844 847 2405 – Ticket link


November 7, 2011 7:51am ET by Newsdesk   Comments (0)

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