Morrisons adds Professor Green’s Remedy to specialty beer range
Professor Green’s signature pale ale, Remedy arrives on the shelves of Morrison’s nationwide, September 16th.
Remedy beer was first introduced to his multi-million strong fanbase last year, after being brewed, created and marketed by Signature Brew.
The American-style pale ale brewed with all British ingredients, was an instant hit, with fans clamouring to purchase bottles from exclusive nightclubs such as The Hoxton Pony in fashionable Hoxton and high-end off-licenses in the likes of Gerry’s in Soho. The buzz and positive reviews lead to high online sales and the beers appearance and tasting on Channel 4’s Sunday Brunch.
Sam McGregor from Signature Brew
“As a company we have been dedicated to brewing quality craft beers with bands and musicians. With the recent keen interest in music and beer partnerships, we are very excited to have the opportunity to open up one of our most popular beers to this wider market. Professor Green is heavily involved throughout and has been drinking, testing and assisting us with everything from day one. This is a proper collaboration and the start of an exciting new chapter for Remedy.”
John Gunton, Beer and Ale Buyer for Morrisons, says the addition of Remedy to its specialty beer provides customers with a diverse range of craft beers with a real point of difference. ‘Consumers are looking for more flavoursome, quirky, modern beers – this is a strong trend. Remedy is a great tasting beer we know our customers will enjoy and the unique association to Professor Green means it’s sure to stand out on shelf. We’re confident it will be a top-seller.’
"From its humble beginnings to being stocked in Morrisons and everything in between 'Remedy' has come a long way. We all knew it was a great beer and now its available to the masses. Exciting times ahead for 'Remedy' so be sure to checkout your local Morrisons to get your hands on the beer itself!"
Remedy will be available in 330ml bottles for RRP £1.79 from 16 September nationwide at Morrisons stores, as well as to the on-trade in Cask and Keg.