Sony Music UK

‘Making waves with her electronic alt-pop anthems’ – Notion Magazine

‘With a boisterous bag of future bangers, she’s ready to take on the world.” – NME

‘Her exuberant songs are pure youthful energy’ – Clash

‘One of the year's most sought-after voices in dance and pop music’ – The Line Of Best Fit

“She’s crafted an ethereal aesthetic to match her dark, airy electro-pop tunes - Wonderland

With her introspective lyrics and hypnotic beats, alt-pop star Au/Ra’s new release ‘Assassin’ is a dark and bass-heavy track that explores the challenge of living with feelings of self-destruction (‘You know you’re your own assassin, you don’t need no help with that’).

She said: “Assassin, in my mind, is about self-destruction. I have moments where I freak out and think I make the wrong decision, kill an opportunity, or let anxiety control me, and I want people to know that it’s normal to feel that way sometimes - whether you’re growing up or adulting. The feeling of knowing you’re being self-destructive sucks, especially when you’re in the moment and don’t know how to break out of the pattern, but I think it’s important to be able to identify the problem so you can work on fixing it.”

With her enchanting vocals, the Ibiza-born, Antigua-raised songwriter explores the challenges of being a teenager in 2019, writing music that touches on the issues today’s younger generation face on a daily basis. Her summer hit ‘Panic Room’ (which went on to be remixed by underground duo Camelphat & now sits on over 40million streams) touches on the depth of anxiety attacks, and track ‘Emoji’ tells the story of struggles with communication in today’s emoji-centric, online world. The success of Panic Room landed it playlist additions across Radio, Capital and Kiss, and it remained solidly in the Top 40 for 9 weeks. In addition, her past single ‘Concrete Jungle’ has had over 32 million streams, and received critical acclaim from the likes of The Line Of Best Fit, Wonderland, NME, PopJustice and more.

In most of Au/Ra’s deeply visual, evocative lyrics is a sense of escapism, influenced by her fandom of anime and fantasy. Growing up devouring Studio Ghibli films, she’s always loved to disappear into the soft-edged, uncanny world of Miyazaki animations, and uses similar designs to flesh out the visual world of her music. ‘I see my music in my head as anime,’ she says. ‘The world of those movies, they’re so different, and the characters have so many random traits that make them weird in a unique way.’

With her lovingly made outsider-pop, Au/Ra is providing a similar kind of space in her song writing: one where misfits feel at home and where the listener gets to peer for a minute through the lens of an artist who has simultaneously grown up outside the system but who speaks with the zeitgeist of her generation.

Source Sony Music UK

April 20, 2019 1:11pm ET by Sony Music UK  

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